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IT University Online Review of Courses Determines CompTIA Bundle for Next Groupon Campaign

IT University Online (ITU), a leader in online IT training courses, recently released their newest offer through Groupon following an internal “IT University Online Review of Courses” Their Complete CompTIA Certification Bundle includes training programs for A+, Network+ and Security+. ITU has released this offering as a following to their other two successful Groupon campaigns which contained their Cisco Certification Training Bundle and Microsoft Office Certification Career Advancement Bundle. 

ITU went through a careful selection process which consisted of reviewing an extensive amount of industry data, a close look at industry trends and most importantly polling their students to help determine which Groupon bundle to release next. The most significant data on the IT University Online Review of Courses came from the student polling. When asked which course bundle they would want to see next, over 68% of ITU students selected the CompTIA bundle. For those that are not familiar with CompTIA certifications; CompTIA is a certification governing body offering vendor agnostic credentials that are wide spread in today’s IT marketplace. The value of these certifications is that they have a huge amount of coverage in the marketplace. As opposed to being certified in one specific technology medium, i.e. Microsoft or Cisco, CompTIA offers a more broad scope of knowledge and subsequently a wider appeal. The A+ is a cornerstone in most starting or advancing their IT career as it is widely considered the foundation for a successful IT career. 

IT University offers a compelling strategy in their approach, as their Customer Service Manager Brooke Patterson explained “When we did our review last month, the consensus was that there is huge amount of people aspiring to get into IT but most are not comfortable spending the significant funds needed to acquire these courses at our normal prices. Our goal is to continue to bring our courses to the masses and achieve a price point that is extremely affordable. I believe we will achieve a new milestone in that theory with this new bundle”. In concert with this strategy ITU has set the price point for this CompTIA course bundle at $99 and expects a strong response from the technology community. In today’s marketplace the demand for certification has never been higher and the need for professionals to differentiate themselves from their peers has never been as crucial. As the market gets tighter so does the competition for quality positions. That said, the effect of the Groupon offers for IT University has been resounding and it is clear that IT pro’s needed to have a great training solution at a price point that won’t break the bank. In cities like New York, Dallas & Los Angeles there are 100’s of available jobs waiting to be filled by the likes of those that have these certifications.