Social Media - ITU Online

Social Media

Our comprehensive 10-hour Social Media 101 online course offers students 145 videos, allowing them to be well-versed in several social media topics. This includes setting up Google accounts, navigating through Twitter and learning the significance of using Facebook for business purposes.

Included In This Course

Social Media
9 Hrs 14 Min
139 On-demand Videos
Closed Captions

Closed Captions

Course Topics
14  Topics
Question & Answers
13 Prep Questions
Certificate of Completion

Certificate of Completion

Social media basics

Although it may be tempting to dive right into setting up a blog, Facebook page, or Twitter account, having success with your marketing efforts is best achieved if you start by understanding the basics of social media. Make sure to spend some time researching how others are utilizing social media and its many features before launching any campaign. In this course we will explore how companies utilize social media for business purposes as well as cover the fundamentals of each platform. We’ll also go through step by step instructions on setting up accounts along with basic terminology so that you can hit the ground running!

Social media presence

Everyone understands the importance of being active on social media, but with time and effort constraints, it can be hard to maintain. Many small business owners begin strong in their use of platforms such as Twitter or Instagram but quickly lose interest when other pressing matters arrive. Fortunately, there are ways to ensure you manage your profiles within only two hours a week – even while sitting comfortably on your couch! With helpful tips and tricks at hand, you’ll soon be leveraging the power of social networking without feeling overwhelmed by its demands.

 About our course for aspiring Social media marketers

Social Media is the new word of mouth and has replaced traditional communication mediums in recent years. Most people are only scratching the surface on the interesting things they can do with these social media websites. This Course Bundle includes 10 hours of training covering Facebook, Twitter, Linkedin, Reddit, Pinterest, and many others.

What will you learn:

Our social media course includes 10 hours of training and 145 videos. Throughout the course, students will learn how to set up Google accounts, how to use Twitter, using Facebook for a business and more information on why learning Facebook for a business is so important.

Frequently Asked Questions About Social Media

What can I expect from the Social Media 101 online course?

You can expect a comprehensive 10-hour online course that includes 145 videos. It covers a range of social media topics, like setting up Google accounts, navigating Twitter, and understanding the importance of using Facebook for business purposes.

What’s included in the course?

The course includes 9 hours of training, 139 on-demand videos, closed captions, 14 different topics, 13 preparation questions, and you’ll receive a certificate of completion at the end of the course.

I’m new to social media for business. Will this course help me get started?

Absolutely! This course is designed to help you understand the basics of social media and how other companies utilize it for business purposes. It includes step-by-step instructions on setting up accounts and basic terminology, so you’ll be able to hit the ground running.

I’m worried I won’t have time to maintain my social media presence. Can this course help?

Yes, it can! The course understands the challenge of maintaining an active social media presence, especially for small business owners. It offers tips and tricks to manage your profiles in just two hours a week, so you can leverage the power of social networking without feeling overwhelmed​.

What will I learn from this online course?

The course is packed with 10 hours of training and 145 videos. Throughout the course, you’ll learn how to set up Google accounts, how to use Twitter, and the importance of using Facebook for a business. Plus, you’ll get more information on why learning Facebook for a business is so essential​.

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Your Achievement

Upon completion of your training, you’ll receive a personalized certificate of completion to help validate to others your new skills.
Example Certificate

Social Media Course Content

Module 1.0 Introduction

  •    Social Media Introduction
  •    Creating A Google Account
  •    Setting Up Your Twitter Account
  •    Getting Your Twitter House In Order
  •    Why Facebook For Your Business
  •    Using Facebook As A Business
  •    Setting Up Your Business Page
  •    Setting Your Cover Photo
  •    Tying It All Together
  •    Tip-Adding Admins In Facebook

Module 2.0 Adjusting Your Facebook Settings

  •    Adjusting Your Settings-Part1
  •    Adjusting Your Settings-Part2
  •    Adjusting Your Settings-Part3
  •    Updating Your Page Info-Part1
  •    Updating Your Page Info-Part2
  •    Tips For Getting 25 Likes
  •    Using Facebook As Your Business Page

Module 3.0 Posting on Facebook

  •    What Kind Of Person Would Your Business Be
  •    How To Post To Facebook
  •    What To Post
  •    Sharing Posts
  •    Sharing Links
  •    Pinning And Highlighting With Posts
  •    Tips For GeneratingTraffic
  •    Getting Notifications And Staying In Clients News Feed
  •    Comment Moderation
  •    The Activity Log-Where Do Hidden Posts Go
  •    Scheduling Posts

Module 7.0 Twitter

  •    Limiting the Number Of Actions
  •    Setting Your Twitter Preferences
  •    Finish Setting Up Your Profile
  •    Twitter Widgets
  •    Who To Follow
  •    Connect
  •    Bringing Followers From Facebook
  •    Intro To Hashtags
  •    Examples Of Hashtags
  •    Monitoring Whats Going On
  •    Using Twitter For Social Listening
  •    Social Media Tips
  •    Hashtags Across Social Media

Module 8.0 Pinterest

  •    Overview Of Pinterest
  •    How Does Pinterest Relate To Your Business
  •    Industry Specific Sites
  •    The Uses of Pinterest
  •    Conclusion Of Pinterest

Module 9.0 Reddit

  •    Introduction To Reddit
  •    The Rules Of Reddit

Module 11.0 LinkedIn

  •    Introduction To LinkedIn
  •    Overview Of The Interface And Settings
  •    Open Link Settings
  •    LinkedIn Groups
  •    Adding And Removing Applications
  •    Basic Account Settings
  •    Updating Your Public Profile
  •    LinkedIn Connections Groups And Pages
  •    LinkedIn Channels And Today
  •    Advertising On LinkedIn

Module 12.0 Google+ and Youtube

  •    Introduction To Google Plus
  •    Overview Of The Interface
  •    Setting Up A Google Plus Page
  •    Linking Your Other Social Networks
  •    Linking Your Website To Your Google Plus Page
  •    Review Of Your Google Plus Dashboard
  •    Notification Settings For Google Plus
  •    Photo Settings In Google Plus
  •    Google Plus And YouTube
  •    YouTube Advanced Settings
  •    Interface For Uploaded Video
  •    Sharing Videos Across Your Social Network
  •    Updating Your About Section
  •    Quick Recap Of Everything Covered So Far

Module 14.0 Additional Tools

  •    Bitly
  •    Woobox-Part1
  •    Woobox-Part2
  •    Hoot Suite-Part1
  •    Hoot Suite-Part2
  •    Storify
  •    Social Media Rules And Tips
  •    Tweet deck-Boolean Search
  •    Social Media Conclusion

Module 4.0 Facebook Advertising

  •    Intro To Facebook Advertising
  •    Setup Advertising Account
  •    Types Of Advertising On Facebook
  •    Ad Testing
  •    Choosing Our Audience-Location
  •    Choosing Our Audience-Age And Gender
  •    Choosing Our Audience-Precise Interests
  •    Choosing Our Audience-Broad Categories
  •    Choosing Our Audience-Connections
  •    Choosing Our Audience-Advanced Targeting Options
  •    Choosing Our Audience-Campaign And Budget
  •    Other Types Of Ads-Part1
  •    Other Types Of Ads-Part2
  •    Ad Campaign Manager-Part1
  •    Ad Campaign Manager-Part2
  •    Outside URLs
  •    Building Ad Text
  •    News Feed Format And Creating Your Audience
  •    Campaign Pricing And Schedule
  •    Ad Campaign Tracker

Module 5.0 Facebook Insights

  •    Facebook Insights-Overview Intro
  •    Analyzing Page Posts
  •    Engaged Users
  •    Talking About This
  •    Virality
  •    Likes
  •    Reach
  •    Reach And Frequency
  •    Page Visits
  •    Talking About This
  •    Conclusion

Module 6.0 Facebook Analytics

  •    6.0 New Facebook Analytics Overview
  •    6.1 Page Likes
  •    6.2 Post Reach
  •    6.3 Page Visits
  •    6.4 Posts
  •    6.5 People
  •    New Facebook Analytics Overview
  •    Page Likes
  •    Post Reach
  •    Page Visits
  •    Posts
  •    People

Module 10.0 Tumblr

  •    Tumblr Introduction
  •    Setting Up A Tumblr
  •    Dashboard
  •    Posting To Tumblr
  •    Testing Your Post
  •    URL Post
  •    Chat Post
  •    Audio On Tumblr
  •    Video On Tumblr
  •    Tumblr Conclusion

Module 13.0 Best Practices

  •    Determine Your Goals
  •    Create Your Persona Or Voice
  •    Decide On Your Platforms
  •    Establishing A Social Media Manager
  •    Coordinate With Customer Service
  •    Create A Predetermined Crisis Management Plan
  •    Stick To The Script
  •    Building Relationships With The Media
  •    Find Your Evangelist
  •    Stay Informed-Part1
  •    Stay Informed-Part2
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  5. A

    Smooth delivery and easy access to LMS. Good to see that the LMS offers progress tracking. Would be great if badges were offered on completion of courses to share via Credly to future employers.

Social Media

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