Google Analytics - ITU Online

Google Analytics

This Course will teach students how to master Google Analytics; from the basics all the way through the most advanced features. Once complete, students will be masters at reporting, behavioral data, audience conversion and will have an extremely well-rounded knowledge base with this software.

Included In This Course

Google Analytics
4 Hrs 54 Min
72 On-demand Videos
Closed Captions

Closed Captions

Course Topics
7  Topics
Question & Answers
75 Prep Questions
Certificate of Completion

Certificate of Completion

Note: Google has released released an updated version, GA4. Please head over to our latest version Google Analytics 4 – GA4 Training Course.

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Are you running Google Analytics on your website? On July 1, 2023, Google will stop processing data on the Universal Analytics platform and move to their newest Google Analytics Version, GA4. Make sure you are ready with our newest Google Analytics GA4 training course.

Course Description:

Mastering Google Analytics: A Comprehensive Guide for Digital Success Google Analytics is more than just a tool; it’s the gateway to understanding digital success. Our course, designed for both beginners and advanced users, offers a journey through Google Analytics’ core features and cutting-edge techniques. From account setup to tracking codes, and from audience insights to conversion strategies, this course is your all-in-one guide to becoming a Google Analytics expert. Embrace the power of data analysis and learn how to transform numbers into actionable business strategies.

Course Benefits:

Navigating the Digital Landscape with Google Analytics Expertise In the digital era, mastering Google Analytics is crucial. Our course equips you with the skills to interpret behavioral data, enhance audience conversion, and leverage e-commerce analytics effectively. You’ll learn to dissect complex data, craft compelling reports, and make data-driven decisions. These skills are invaluable in a market where digital presence is synonymous with business success. Graduates of our course stand out in the job market, armed with a comprehensive understanding of web analytics and a certificate of completion to showcase their expertise.

Who Is The Course For:

A Tailored Learning Experience for Aspiring Analytics Professionals Whether you’re starting from scratch or aiming to enhance your existing analytics skills, this course is tailored for you. It’s perfect for digital marketers, e-commerce specialists, data analysts, and anyone eager to delve into the world of Google Analytics. With no prior experience required, our course guides you from the basics to the advanced intricacies of Google Analytics. This journey ensures that upon completion, you are not just familiar with Google Analytics, but you are proficient in transforming digital data into tangible business growth.

Frequently Asked Questions About Google Analytics Course

What will I learn in this Google Analytics Online Course?

You’ll master Google Analytics from the basics to the most advanced features. This includes skills in reporting, understanding behavioral data, and audience conversion. You’ll also learn how to create an account, implement tracking codes, analyze basic reports, track activities, develop actionable insights, and set up goals and campaign tracking​.

What is included in the IT Training Course?

The course includes 4 hours of training, 72 on-demand videos, closed captions, 7 topics, 75 prep questions, and you’ll receive a certificate of completion upon finishing the course​.

Who is this Google Analytics Online Course for?

This course is perfect for anyone looking to master Google Analytics, whether you’re starting from scratch or wanting to enhance your existing skills. Being proficient in Google Analytics is a great asset in the job market, as most businesses have an online presence and need people with a strong understanding of digital marketing and e-commerce.

What is Google Analytics 4 (GA4) and why is it important?

Google has introduced an updated version of Google Analytics, known as GA4. As of July 1, 2023, Google will stop processing data on the older Universal Analytics platform and move to GA4. It’s important to be ready for this change, and our Google Analytics Online Course can help you with that.

Do I need to have any prior experience with Google Analytics to take this course?

No, you don’t need any prior experience. The course is designed to guide you from the basics all the way through to the most advanced features of Google Analytics​.

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Your Achievement

Upon completion of your training, you’ll receive a personalized certificate of completion to help validate to others your new skills.
Example Certificate

Google Analytics Course Content

Module 1: Introduction to Google Analytics

  •    Intro Definitions-Part 1
  •    Intro Definitions-Part 2
  •    How Google Analytics Works

Module 2: Fundamentals of Google Analytics

  •    Build Analytics Infrastructure
  •    Setting Up Conversion Data
  •    Setting Up E-Commerce And Goal Tracking
  •    Cross Domain Tracking
  •    Input New Users
  •    Examine Data Points

Module 3: Basics of Google Anayltics

  •    Basic Features
  •    Dashboard
  •    Shortcuts
  •    Adding A Dashboard
  •    Sharing Reports
  •    Alerts
  •    Realtime Analytics
  •    Standard Reports
  •    Views

Module 4: Reports in Google Analytics

  •    Acquisitions Intro
  •    All Traffic Acquisitions
  •    Acquisitions Overview
  •    Acquisitions Channels
  •    All Referrals
  •    Campaign
  •    Keywords
  •    Social
  •    Webmaster Tools

Module 5: Behavioral Reports

  •    Behavioral Reports Intro
  •    Dimensions
  •    Content Drilldown
  •    Landing Pages
  •    Exit Pages
  •    Event Flow Report
  •    Working With Events
  •    Site Search Report-Part 1
  •    Site Search Report-Part 2
  •    Site Search Report-Part 3
  •    Site Search Report-Part 4
  •    Behavior Flow Report
  •    Site Speed
  •    Using Site Speed Search
  •    Page Timings
  •    Speed Suggestions
  •    User Timing Adsense
  •    Experiments
  •    Inpage Analytics

Module 6: Audience

  •    Audience Reports
  •    Location Report
  •    Language
  •    Behavior
  •    Frequency Recency
  •    Engagement Report
  •    Technology Reports
  •    Mobile Reporting
  •    Demographic Report
  •    Interests
  •    Visitor Flow Chart

Module 7: Conversions

  •    Intro To Module 7
  •    Funnel Visualization
  •    Goal Flow Report
  •    Reverse Goal Path
  •    Goal URLs
  •    E-commerce Reports
  •    Product Performance Reports
  •    Transactions Report
  •    Time To Purchase Report
  •    Multi-Channels Funnels Report
  •    Assisted Conversion Report
  •    Top Conversion Paths Report
  •    Time Log And Path Length Report
  •    Attribution Report And Model Comparison Tool
  •    Conclusion
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    Smooth delivery and easy access to LMS. Good to see that the LMS offers progress tracking. Would be great if badges were offered on completion of courses to share via Credly to future employers.

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