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Google Analytics

This Course will teach students how to master Google Analytics; from the basics all the way through the most advanced features. Once complete, students will be masters at reporting, behavioral data, audience conversion and will have an extremely well-rounded knowledge base with this software.

Included In This Course

Included In This Course

Total Hours
4  Training Hours
Google Analytics
72 On-demand Videos
Closed Caption

Closed Captions

Course Topics
7  Topics
Prep Questions
75 Prep Questions
Google Analytics

Certificate of Completion

Course Description

Note: Google has released released an updated version, GA4. Please head over to our latest version Google Analytics 4 – GA4 Training Course.

Decorative Word Slash

Are you running Google Analytics on your website? On July 1, 2023, Google will stop processing data on the Universal Analytics platform and move to their newest Google Analytics Version, GA4. Make sure you are ready with our newest Google Analytics GA4 training course.

About our online Google Analytics training course

This Google Analytics course will teach students how to master Google Analytics from the basics, all the way through the most advanced features. Once complete, students will be masters at Google Analytics Skills such as reporting, behavioral data, audience conversion, and will have an extremely well-rounded knowledge base of Google Analytics software.

Being proficient in Google Analytics will easily set you apart in the job market, especially since almost every business has an online presence that is crucial to their success, that is having a person with strong understanding of Google Digital Marketing & E-commerce Google Analytics Skills will set you apart for others.

What Google Data Analytics you will learn :

This course includes 5 hours of training and 72 videos.

Students will learn the basic features of Google Analytics including how to create an account, implement tracking codes, analyze basic reports, activity tracking, develop actionable insight, and set up goals and campaign tracking.

Frequently Asked Questions About Google Analytics Course

What will I learn in this Google Analytics Online Course?

You’ll master Google Analytics from the basics to the most advanced features. This includes skills in reporting, understanding behavioral data, and audience conversion. You’ll also learn how to create an account, implement tracking codes, analyze basic reports, track activities, develop actionable insights, and set up goals and campaign tracking​.

What is included in the IT Training Course?

The course includes 4 hours of training, 72 on-demand videos, closed captions, 7 topics, 75 prep questions, and you’ll receive a certificate of completion upon finishing the course​.

Who is this Google Analytics Online Course for?

This course is perfect for anyone looking to master Google Analytics, whether you’re starting from scratch or wanting to enhance your existing skills. Being proficient in Google Analytics is a great asset in the job market, as most businesses have an online presence and need people with a strong understanding of digital marketing and e-commerce.

What is Google Analytics 4 (GA4) and why is it important?

Google has introduced an updated version of Google Analytics, known as GA4. As of July 1, 2023, Google will stop processing data on the older Universal Analytics platform and move to GA4. It’s important to be ready for this change, and our Google Analytics Online Course can help you with that.

Do I need to have any prior experience with Google Analytics to take this course?

No, you don’t need any prior experience. The course is designed to guide you from the basics all the way through to the most advanced features of Google Analytics​.

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Your Achievement

Upon completion of your training, you’ll receive a personalized certificate of completion to help validate to others your new skills.
Example Certificate

Course Outline

Google Analytics Course Content

Module 1: Introduction to Google Analytics

  •    Intro Definitions-Part 1

  •    Intro Definitions-Part 2

  •    How Google Analytics Works

Module 2: Fundamentals of Google Analytics

  •    Build Analytics Infrastructure

  •    Setting Up Conversion Data

  •    Setting Up E-Commerce And Goal Tracking

  •    Cross Domain Tracking

  •    Input New Users

  •    Examine Data Points

Module 3: Basics of Google Anayltics

  •    Basic Features

  •    Dashboard

  •    Shortcuts

  •    Adding A Dashboard

  •    Sharing Reports

  •    Alerts

  •    Realtime Analytics

  •    Standard Reports

  •    Views

Module 4: Reports in Google Analytics

  •    Acquisitions Intro

  •    All Traffic Acquisitions

  •    Acquisitions Overview

  •    Acquisitions Channels

  •    All Referrals

  •    Campaign

  •    Keywords

  •    Social

  •    Webmaster Tools

Module 5: Behavioral Reports

  •    Behavioral Reports Intro

  •    Dimensions

  •    Content Drilldown

  •    Landing Pages

  •    Exit Pages

  •    Event Flow Report

  •    Working With Events

  •    Site Search Report-Part 1

  •    Site Search Report-Part 2

  •    Site Search Report-Part 3

  •    Site Search Report-Part 4

  •    Behavior Flow Report

  •    Site Speed

  •    Using Site Speed Search

  •    Page Timings

  •    Speed Suggestions

  •    User Timing Adsense

  •    Experiments

  •    Inpage Analytics

Module 6: Audience

  •    Audience Reports

  •    Location Report

  •    Language

  •    Behavior

  •    Frequency Recency

  •    Engagement Report

  •    Technology Reports

  •    Mobile Reporting

  •    Demographic Report

  •    Interests

  •    Visitor Flow Chart

Module 7: Conversions

  •    Intro To Module 7

  •    Funnel Visualization

  •    Goal Flow Report

  •    Reverse Goal Path

  •    Goal URLs

  •    E-commerce Reports

  •    Product Performance Reports

  •    Transactions Report

  •    Time To Purchase Report

  •    Multi-Channels Funnels Report

  •    Assisted Conversion Report

  •    Top Conversion Paths Report

  •    Time Log And Path Length Report

  •    Attribution Report And Model Comparison Tool

  •    Conclusion

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  1. I was looking for an online course for Six Sigma as my new boss is a true believer and I wanted to have a better handle of what is Six Sigma. I started looking around and found ITU, and bought the course, and could not be happier. I have no intention of getting certified, but at least now I can speak the jargon and understand what my boss is talking about.

  2. The educators at ituonline.com are highly skilled but could improve their methods of instruction. In the CCNA 200-301 course, there’s a heavy emphasis on oral lectures, and it would be beneficial to include more in-depth visual aids. Annotating labs and graphics could also make the educational journey more effective. On the other hand, the N10-008 course instructor consistently offers top-notch material.

  3. The CompTIA PenTest was an excellent course and the instructor, Chrys, explained the material in a clear and easy way for me to understand and comprehend essential techniques. Highly recommend!

  4. This course is super detailed but not boring, and they give you cool projects to actually practice what you’re learning.

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