GA4 Training - Master Google Analytics 4 - ITU Online

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GA4 Training – Master Google Analytics 4

In this GA4 training course, learn how to setup Google Analytics 4 (GA4) and get the most out of it right away. Google Analytics has been around since the introduction in 2005, and in that time it’s helped small businesses and enterprises alike derive value from data that’s generated with web traffic. But with the release of Google Analytics 4 (GA4), the way of analyzing your data has changed significantly, with updates to everything from the user interface, reports, data models, custom metrics, custom events, to capabilities and implementation.

Included In This Course

Included In This Course

Total Hours
3  Training Hours
GA4 Training – Master Google Analytics 4
39 On-demand Videos
Closed Caption

Closed Captions

Course Topics
3  Topics
Prep Questions
49 Prep Questions
GA4 Training – Master Google Analytics 4

Certificate of Completion

Course Description

Google Analytics 4 Training Course

In this GA4 training, you will learn how to setup Google Analytics 4 (GA4) and get the most out of it right away. Google Analytics is key to achieving maximum benefit from your marketing efforts.  Google Analytics has been around since the introduction in 2005, and in that time it’s helped small businesses and enterprises alike derive value from data that’s generated with web traffic. On July 1, 2023, Google will retire Universal Analytics and replace it with the newest GA4 version. With the release of Google Analytics 4 (GA4), the way of analyzing your data has changed significantly, with updates to everything from the user interface, reports, data models, custom metrics, custom events, to capabilities and implementation.

What will I learn in ITU’s Google Analytics GA4 Training sessions:

Within this GA4 training, you’ll learn how to set up GA4 to provide comprehensive and actionable insights—and discover tips and tricks that will help you and your team articulate your goals, increase conversions, track your goals (via tracking), and use custom reports improve your business. Focusing on the measurement reporting sections that have the greatest impact on digital products, you’ll find out how to get to the relevant data, create custom reports, use dimensions, understand your audiences, analyze it, and even export it outside Google Analytics (like Google Data Studio) or  investigate further with BigQuery. And users can now leverage enterprise features that were previously only available in Google Analytics 360: for example, BigQuery integration, funnels, and upsampled data are now available to everyone at no cost.

What if I want to take the Google Analytics exam?

Are you looking to take the Google Analytics 4 exam to gain a google analytics 4 certification? To ensure success on the Google Analytics exam, ITU provides comprehensive review materials and practice questions in our GA4 training to help you excel and become a specialist in your organization. With ITU’s materials in hand, don’t be surprised when your knowledge of Google Analytics 4 exceeds all expectations. ITU’s self-paced IT GA4 Training makes it easy to prepare for success – no matter your current level of experience, we are here to prepare you for your google analytics 4 certification . Get ready to take your knowledge of Google Analytics 4 to the next level.

And if you’re interested in taking the Google Analytics exam, in our GA4 training you’ll also get a concise reference guide and practice questions to help you prepare.

Who is This GA4 Training Course For?

  • Bloggers who relay on digital analytics to make digital marketing analysis to grow and develop predictive audiences or couple Google optimize to their blog and segment traffic sources to gain a deep understand.
  • Digital Product Owners who want the analysis reporting of dimensions and understand their audiences and user behavior for implementation plan to drive value to products and services.
  • Affiliate team or marketers wanting to develop a measurement plan and tracking to drive  detailed reporting, reviewing measurements and or dimensions from sources.
  • Business owners, entrepreneurs or product managers who want to maximize their skills and performance of their digital products with comprehensive tracking and reporting to yield the best performance possible.
  • Anyone looking to master the fundamentals to be able to obtain insights that can be gathered with Google Analytics 4 to drive their business decisions will benefit from our GA4 training course.

What You’ll Learn with this Google Analytics GA4 training

  • Why Google Analytics 4 is a game changer for both small business and individual digital product owners
  • How to set Up Google Analytics 4 to Collect Actionable Data Results
  • Identify How to Track the Success of Your Marketing Campaigns with Tagging, Reports, dimensions, and custom metrics
  • How to export data to Google BigQuery or leverage Google data Studio
  • Upgrade from Universal Analytics to Google Analytics 4 and ensure your attribution models stay intact
  • How to connect to Google Signals, Google Ads (campaign tracking), Google Tag, and BigQuery
  • Document Insights and use the reporting tools to make Data Driven Decisions to Grow your digital product

Requirements To Get the Most Out of Your GA4 Training

  • Participants should have a website, blogging site, mobile application to use with Google Analytics 4
  • A basic understanding of using Google Chrome in order to install extensions

Key Term Knowledge Base: Key Terms Related to GA4 Training

The GA4 Training course provided by ITU Online focuses on mastering Google Analytics 4. Below is a list of key terms relevant to this training:

Google Analytics 4 (GA4)The latest version of Google’s web analytics service, offering advanced features for tracking and analyzing website and app data.
Universal AnalyticsThe previous version of Google Analytics, which GA4 replaces.
Event-Based Data ModelA data structure in GA4 where interactions are tracked as events.
Cross-Device TrackingThe ability to track user interactions across different devices.
Custom MetricsUser-defined measurements to track specific user interactions in GA4.
Custom EventsUser-defined events to track specific actions or behaviors in GA4.
Machine LearningTechnology used in GA4 for advanced data analysis and prediction.
BigQuery IntegrationA feature in GA4 allowing data export to Google’s BigQuery for advanced analysis.
Data PrivacyFeatures and considerations in GA4 designed to enhance user data protection.
Tag ManagerA tool for managing and deploying marketing tags on a website without modifying the code.
Conversion TrackingThe process of tracking user actions that are valuable to a business.
Data Studio IntegrationThe ability to use GA4 data in Google Data Studio for custom reporting and visualization.
Attribution ModelingThe practice of determining the role of different marketing channels in conversions.
Session-Based Data ModelThe data structure used in Universal Analytics to group user interactions.
Reporting InterfaceThe part of GA4 where data is visualized and reports are generated.
Audience CreationThe process of defining groups of users based on behavior for targeted analysis or marketing.
Google Ads IntegrationThe ability to use GA4 data for audience targeting in Google Ads.
User InterfaceThe design and layout of GA4’s platform for user interaction.
Digital AnalyticsThe analysis of quantitative and qualitative data from business websites and apps.
Predictive AudiencesGA4 feature that uses machine learning to predict future user behaviors.

This list covers essential aspects of GA4, providing a foundational understanding for professionals engaging in digital analytics and marketing.

Frequently Asked Questions Related to Google Analytics 4

What is the difference between Google Universal Analytics and Google GA4?

Google Universal Analytics (UA) and Google Analytics 4 (GA4) are two different versions of Google Analytics. The main differences between them are:

Data Collection: GA4 uses an event-based data model, which means that all user interactions on a website or app are tracked as events. UA, on the other hand, uses a session-based data model, which groups user interactions into sessions.

Cross-Device Tracking: GA4 has better cross-device tracking capabilities than UA. It uses machine learning to analyze user data and identify patterns that can help track users across multiple devices.

Reporting: GA4 has a new reporting interface that is more user-friendly and customizable than UA’s reporting interface. It also includes new reports that provide more detailed insights into user behavior.

Integration with Google Ads: GA4 has better integration with Google Ads than UA. It allows users to create audiences based on user behavior and target them with ads on Google Ads.

User Privacy: GA4 is designed to be more privacy-friendly than UA. It includes features like data deletion on request and an option to disable data sharing with Google.

Overall, GA4 is a more advanced and modern version of Google Analytics that provides better insights into user behavior and has more advanced features than UA.

When will Google Universal Analytics automatically change over to GA4?

Google will stop collecting data for use in Univeral Analytics on July 1, 2023. All sites using Google Analytics will be migrated to the new GA4 platform.

Why do I need to transition to GA4?

Google is phasing out the old Universal Analytics platform in favor of GA4, which has more advanced features and better integration with other Google products.

Do I really need GA4 training to learn the new GA4 platform?

Anyone who uses Google Analytics to monitor and make critical business decision based on analytics will greatly benefit from the training. Business owners, marketers and data analysts will have a more compehensive understanding to unleash the power of information provided by GA4.

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Upon completion of your training, you’ll receive a personalized certificate of completion to help validate to others your new skills.
Example Certificate

Course Outline

Google Analytics 4 Course Content

Module 1 - Google Analytics 4 - Course Overview

  •    1.0 About Google Analytics 4

  •    1.1 Course Intro Welcome

  •    1.2 Instructor Intro

Module 2 - Fundamentals of Google Analytics

  •    2.1 What is a Digital Product

  •    2.2 Google Market Platform

  •    2.3 Google Analytics Overview

  •    2.4 Google Analytics 4 Overview

  •    2.5 Whiteboad Discussion-How Does GA Work

  •    2.6 Comparing GA3 to GA4

  •    2.7 Whiteboard Compare Data Models

  •    2.8 Demo- GA Console Walkthru

  •    2.9 Admin Panel

  •    2.10 Demo Admin Panel

  •    2.11 Tag Manager

  •    2.12 Demo Tag Manager

  •    2.13 Segment Review

  •    2.14 Segment Review Questions

Module 3 - Advanced Topics with Google Analytics

  •    3.1 Upgrading and Running Parallel

  •    3.2 Whiteboard Discussion - Parallel

  •    3.3 Demo Console Parallel

  •    3.4 Hands on Demo - Install GA4 on a Live Site

  •    3.5 Understand Reporting Options, Lifecycle Collections

  •    3.6 Hands on Demo - Exploring reports

  •    3.7 Hands on Demo - Set up GA4 Custom Eventsmp4

  •    3.8 Hands on Demo - Conversions, Audiences, DebugView

  •    3.9 Hands on Demo - Advertising

  •    3.10 Hands on Demo - Explorations:Insights

  •    3.11 Hands on Demo - Lifecycle and Users

  •    3.12 Google Big Query Connections

  •    3.13 Demo - BigQuery Data Integrations

  •    3.14 Google Ads

  •    3.15 Demo - Google Ads

  •    3.16 Google Signals

  •    3.17 Demo - Google Signals

  •    3.18 Certification Options

  •    3.19 Segment Summary

  •    3.20 Review Questions

  •    3.21 Resources

  •    3.22 Course Closeout

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Your Training Instructor

Joe Holbrook

Joe Holbrook

Independent Trainer | Consultant | Author

Joe Holbrook has been in the IT field since 1993 when he was exposed to several HPUX systems on board a U.S. Navy flagship. He has migrated from UNIX world to Storage Area Networking(SAN), Enterprise Virtualization, Cloud Architectures, and now specializing in Blockchain and Cryptocurrency. He previously worked for numerous companies like HDS, 3PAR, Brocade, HP, EMC, Northrup Grumman, ViON,,, SAIC and Siemens Nixdorf.

Currently he works as a Subject Matter Expert specializing in Enterprise Cloud and Blockchain Technologies. He is the CLO of Elearning and consulting, He holds numerous IT certifications from AWS, GCP, HDS and other organizations.

He is an avid speaker and well-known course author residing in Jacksonville, Florida.

GA4 Training - Master Google Analytics 4



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