Shop our Labor Day sale and take 40% off all regularly priced courses and bundles sitewide.  Just add to cart to see your discounts.

Lock In At Our Lowest Price Ever: $14.99/month for 2,500+ hours of IT training.
Limited time only. Enroll now, cancel anytime!

GA4 Training – Master Google Analytics 4

In this GA4 training course, learn how to setup Google Analytics 4 (GA4) and get the most out of it right away. Google Analytics has been around since the introduction in 2005, and in that time it’s helped small businesses and enterprises alike derive value from data that’s generated with web traffic. But with the release of Google Analytics 4 (GA4), the way of analyzing your data has changed significantly, with updates to everything from the user interface, reports, data models, custom metrics, custom events, to capabilities and implementation.

Included In This Course

Included In This Course

Total Hours
3  Training Hours
GA4 Training – Master Google Analytics 4
39 On-demand Videos
Closed Caption

Closed Captions

Course Topics
3  Topics
Prep Questions
49 Prep Questions
GA4 Training – Master Google Analytics 4

Certificate of Completion

Course Description

Decorative Word Slash

Are you running Google Analytics on your website? On July 1, 2023, Google will stop processing data on the Universal Analytics platform and move to their newest Google Analytics Version, GA4. Make sure you are ready with our newest Google Analytics GA4 training course.

Google Analytics 4 Training Course

In this GA4 training, you will learn how to setup Google Analytics 4 (GA4) and get the most out of it right away. Google Analytics is key to achieving maximum benefit from your marketing efforts.  Google Analytics has been around since the introduction in 2005, and in that time it’s helped small businesses and enterprises alike derive value from data that’s generated with web traffic. On July 1, 2023, Google will retire Universal Analytics and replace it with the newest GA4 version. With the release of Google Analytics 4 (GA4), the way of analyzing your data has changed significantly, with updates to everything from the user interface, reports, data models, custom metrics, custom events, to capabilities and implementation.

What will I learn in ITU’s Google Analytics GA4 Training sessions:

Within this GA4 training, you’ll learn how to set up GA4 to provide comprehensive and actionable insights—and discover tips and tricks that will help you and your team articulate your goals, increase conversions, track your goals (via tracking), and use custom reports improve your business. Focusing on the measurement reporting sections that have the greatest impact on digital products, you’ll find out how to get to the relevant data, create custom reports, use dimensions, understand your audiences, analyze it, and even export it outside Google Analytics (like Google Data Studio) or  investigate further with BigQuery. And users can now leverage enterprise features that were previously only available in Google Analytics 360: for example, BigQuery integration, funnels, and upsampled data are now available to everyone at no cost.

What if I want to take the Google Analytics exam?

Are you looking to take the Google Analytics 4 exam to gain a google analytics 4 certification? To ensure success on the Google Analytics exam, ITU provides comprehensive review materials and practice questions in our GA4 training to help you excel and become a specialist in your organization. With ITU’s materials in hand, don’t be surprised when your knowledge of Google Analytics 4 exceeds all expectations. ITU’s self-paced IT GA4 Training makes it easy to prepare for success – no matter your current level of experience, we are here to prepare you for your google analytics 4 certification . Get ready to take your knowledge of Google Analytics 4 to the next level.

And if you’re interested in taking the Google Analytics exam, in our GA4 training you’ll also get a concise reference guide and practice questions to help you prepare.

Who is This GA4 Training Course For?

  • Bloggers who relay on digital analytics to make digital marketing analysis to grow and develop predictive audiences or couple Google optimize to their blog and segment traffic sources to gain a deep understand.
  • Digital Product Owners who want the analysis reporting of dimensions and understand their audiences and user behavior for implementation plan to drive value to products and services.
  • Affiliate team or marketers wanting to develop a measurement plan and tracking to drive  detailed reporting, reviewing measurements and or dimensions from sources.
  • Business owners, entrepreneurs or product managers who want to maximize their skills and performance of their digital products with comprehensive tracking and reporting to yield the best performance possible.
  • Anyone looking to master the fundamentals to be able to obtain insights that can be gathered with Google Analytics 4 to drive their business decisions will benefit from our GA4 training course.

What You’ll Learn with this Google Analytics GA4 training

  • Why Google Analytics 4 is a game changer for both small business and individual digital product owners
  • How to set Up Google Analytics 4 to Collect Actionable Data Results
  • Identify How to Track the Success of Your Marketing Campaigns with Tagging, Reports, dimensions, and custom metrics
  • How to export data to Google BigQuery or leverage Google data Studio
  • Upgrade from Universal Analytics to Google Analytics 4 and ensure your attribution models stay intact
  • How to connect to Google Signals, Google Ads (campaign tracking), Google Tag, and BigQuery
  • Document Insights and use the reporting tools to make Data Driven Decisions to Grow your digital product

Requirements To Get the Most Out of Your GA4 Training

  • Participants should have a website, blogging site, mobile application to use with Google Analytics 4
  • A basic understanding of using Google Chrome in order to install extensions

Frequently Asked Questions Related to Google Analytics 4

What is the difference between Google Universal Analytics and Google GA4?

Google Universal Analytics (UA) and Google Analytics 4 (GA4) are two different versions of Google Analytics. The main differences between them are:

Data Collection: GA4 uses an event-based data model, which means that all user interactions on a website or app are tracked as events. UA, on the other hand, uses a session-based data model, which groups user interactions into sessions.

Cross-Device Tracking: GA4 has better cross-device tracking capabilities than UA. It uses machine learning to analyze user data and identify patterns that can help track users across multiple devices.

Reporting: GA4 has a new reporting interface that is more user-friendly and customizable than UA’s reporting interface. It also includes new reports that provide more detailed insights into user behavior.

Integration with Google Ads: GA4 has better integration with Google Ads than UA. It allows users to create audiences based on user behavior and target them with ads on Google Ads.

User Privacy: GA4 is designed to be more privacy-friendly than UA. It includes features like data deletion on request and an option to disable data sharing with Google.

Overall, GA4 is a more advanced and modern version of Google Analytics that provides better insights into user behavior and has more advanced features than UA.

When will Google Universal Analytics automatically change over to GA4?

Google will stop collecting data for use in Univeral Analytics on July 1, 2023. All sites using Google Analytics will be migrated to the new GA4 platform.

Why do I need to transition to GA4?

Google is phasing out the old Universal Analytics platform in favor of GA4, which has more advanced features and better integration with other Google products.

Do I really need GA4 training to learn the new GA4 platform?

Anyone who uses Google Analytics to monitor and make critical business decision based on analytics will greatly benefit from the training. Business owners, marketers and data analysts will have a more compehensive understanding to unleash the power of information provided by GA4.

Proudly Display
Your Achievement

Upon completion of your training, you’ll receive a personalized certificate of completion to help validate to others your new skills.
Example Certificate

Course Outline

Google Analytics 4 Course Content

Module 1 - Google Analytics 4 - Course Overview

  •    1.0 About Google Analytics 4

  •    1.1 Course Intro Welcome

  •    1.2 Instructor Intro

Module 2 - Fundamentals of Google Analytics

  •    2.1 What is a Digital Product

  •    2.2 Google Market Platform

  •    2.3 Google Analytics Overview

  •    2.4 Google Analytics 4 Overview

  •    2.5 Whiteboad Discussion-How Does GA Work

  •    2.6 Comparing GA3 to GA4

  •    2.7 Whiteboard Compare Data Models

  •    2.8 Demo- GA Console Walkthru

  •    2.9 Admin Panel

  •    2.10 Demo Admin Panel

  •    2.11 Tag Manager

  •    2.12 Demo Tag Manager

  •    2.13 Segment Review

  •    2.14 Segment Review Questions

Module 3 - Advanced Topics with Google Analytics

  •    3.1 Upgrading and Running Parallel

  •    3.2 Whiteboard Discussion - Parallel

  •    3.3 Demo Console Parallel

  •    3.4 Hands on Demo - Install GA4 on a Live Site

  •    3.5 Understand Reporting Options, Lifecycle Collections

  •    3.6 Hands on Demo - Exploring reports

  •    3.7 Hands on Demo - Set up GA4 Custom Eventsmp4

  •    3.8 Hands on Demo - Conversions, Audiences, DebugView

  •    3.9 Hands on Demo - Advertising

  •    3.10 Hands on Demo - Explorations:Insights

  •    3.11 Hands on Demo - Lifecycle and Users

  •    3.12 Google Big Query Connections

  •    3.13 Demo - BigQuery Data Integrations

  •    3.14 Google Ads

  •    3.15 Demo - Google Ads

  •    3.16 Google Signals

  •    3.17 Demo - Google Signals

  •    3.18 Certification Options

  •    3.19 Segment Summary

  •    3.20 Review Questions

  •    3.21 Resources

  •    3.22 Course Closeout

Add a review
GA4 Training - Master Google Analytics 4 GA4 Training - Master Google Analytics 4
* Rating is required
Your review
* Review is required
* Name is required
Based on 49 reviews
5 star
4 star
3 star
2 star
1 star
1-5 of 49 reviews
  1. I was looking for an online course for Six Sigma as my new boss is a true believer and I wanted to have a better handle of what is Six Sigma. I started looking around and found ITU, and bought the course, and could not be happier. I have no intention of getting certified, but at least now I can speak the jargon and understand what my boss is talking about.

  2. The educators at ituonline.com are highly skilled but could improve their methods of instruction. In the CCNA 200-301 course, there’s a heavy emphasis on oral lectures, and it would be beneficial to include more in-depth visual aids. Annotating labs and graphics could also make the educational journey more effective. On the other hand, the N10-008 course instructor consistently offers top-notch material.

  3. The CompTIA PenTest was an excellent course and the instructor, Chrys, explained the material in a clear and easy way for me to understand and comprehend essential techniques. Highly recommend!

  4. This course is super detailed but not boring, and they give you cool projects to actually practice what you’re learning.

Your Training Instructor

Joe Holbrook

Joe Holbrook

Independent Trainer | Consultant | Author

Joe Holbrook has been in the IT field since 1993 when he was exposed to several HPUX systems on board a U.S. Navy flagship. He has migrated from UNIX world to Storage Area Networking(SAN), Enterprise Virtualization, Cloud Architectures, and now specializing in Blockchain and Cryptocurrency. He previously worked for numerous companies like HDS, 3PAR, Brocade, HP, EMC, Northrup Grumman, ViON, Ibasis.net, Chematch.com, SAIC and Siemens Nixdorf.

Currently he works as a Subject Matter Expert specializing in Enterprise Cloud and Blockchain Technologies. He is the CLO of Techcommanders.com Elearning and consulting, He holds numerous IT certifications from AWS, GCP, HDS and other organizations.

He is an avid speaker and well-known course author residing in Jacksonville, Florida.

GA4 Training - Master Google Analytics 4



Subscribe To All-Access

Gain access to this training and all our other courses, offering over 2,500 hours of content, with our cost-effective monthly subscription. No obligations. Cancel anytime.

$49.00 $14.99 Monthly

GA4 Training – Master Google Analytics 4

GA4 Training
GA4 Training – Master Google Analytics 4
Additional Options to Access This Training
This training is also part of our extensive training library containing over 225 courses, 12,000+ videos and over 19,000 practice test questions.

Monthly All-Access Subscription
7 Days Free - $39.00 / month

A great option at an affordable monthly price.

Annual All-Access Subscription
$229 / year

A discounted price when paying for your All Access library on an annual basis.

Lifetime All-Access Library
$379 One time payment

Exceptional Value. Pay once, never have to buy IT training again.

Related Courses


Master Microsoft SQL Server with our comprehensive training series. Learn the latest techniques and skills to manage databases like a pro.

This SQL Server training series has it all. For years, Microsoft has been the go-to brand for database technology and it remains a top preference among many corporations and individual users alike. This comprehensive training series covers versions 2012 through 2019 of Microsoft SQL Server that are still extensively utilized at present. You will be given an in-depth look into SQL Server administration, database design, analysis services, reporting services, PowerBI and more during this learning program.


Learn the basics of starting a successful YouTube channel with our course Starting Your Own YouTube. Enroll now and get ahead of the competition!

earners explore various techniques of how to create and share content through digital marketing platforms such as social media, live streaming, purposeful posts on social networks, and lead capture methods via the Starting Your Own YouTube Channel 101 online course. These ideas will be used to develop reusable multimedia content that can be adapted across multiple outlets including emails, blogs, videos and more — all while forming a cohesive unit that works together in harmony.


Learn how to master Marketing with Google and YouTube with ITU Online’s online course. Maximize your brand’s potential with expert guidance.

Social media and video marketing has completely transformed the way we communicate to one another, rendering ancient forms of communication extinct. In this Marketing with Google and YouTube online course, students will be enlightened on Google and YouTube Marketing strategies.