GA4 Training - Master Google Analytics 4 - ITU Online

GA4 Training – Master Google Analytics 4

In this GA4 training course, learn how to setup Google Analytics 4 (GA4) and get the most out of it right away. Google Analytics has been around since the introduction in 2005, and in that time it’s helped small businesses and enterprises alike derive value from data that’s generated with web traffic. But with the release of Google Analytics 4 (GA4), the way of analyzing your data has changed significantly, with updates to everything from the user interface, reports, data models, custom metrics, custom events, to capabilities and implementation.

Included In This Course

GA4 Training – Master Google Analytics 4
3 Hrs 6 Min
39 On-demand Videos
Closed Captions

Closed Captions

Course Topics
3  Topics
Question & Answers
49 Prep Questions
Certificate of Completion

Certificate of Completion

Course Description for Google Analytics 4 Training

This comprehensive Google Analytics 4 (GA4) training course is designed to equip you with the skills and knowledge needed to harness the full power of Google Analytics 4. Covering key concepts, tools, and applications, this course will guide you through the intricacies of GA4, from the fundamentals to advanced topics. Whether you are new to digital analytics or looking to upgrade your skills from GA3, this course provides practical insights and real-world applications that will help you make data-driven decisions to optimize your online presence.

Throughout the course, you will explore the new data model in GA4, learn how to set up and customize your analytics account, and gain hands-on experience with reporting and analysis tools. Additionally, you will dive into advanced topics such as custom events, conversions, audience creation, and integration with Google Ads and BigQuery. This training ensures you are well-prepared to utilize GA4 effectively, enhancing your ability to track and analyze user behavior across digital platforms.

What You Will Learn in Google Analytics 4 Training

By enrolling in this GA4 training course, you will gain a comprehensive understanding of Google Analytics 4 and its applications. This course covers a wide range of topics that will enhance your analytical skills and enable you to extract valuable insights from your data.

  • Fundamentals of Google Analytics 4 and its new data model
  • Setting up and configuring your GA4 account
  • Utilizing the Google Tag Manager for efficient tracking
  • Comparing GA3 and GA4 to understand key differences
  • Creating and analyzing custom events and conversions
  • Integrating GA4 with Google Ads and Google BigQuery
  • Exploring advanced reporting options and lifecycle collections
  • Using DebugView and other tools to troubleshoot and refine your data

Exam Objectives for Google Analytics 4 Certification

This course prepares you for various Google Analytics certification exams by covering essential topics and practical skills. The certification objectives include:

  • Understanding the GA4 interface and its functionalities
  • Mastering the setup and configuration of GA4 properties
  • Proficiently using Google Tag Manager in conjunction with GA4
  • Creating and interpreting reports within GA4
  • Implementing custom events and tracking conversions
  • Integrating GA4 with other Google products like Google Ads and BigQuery
  • Utilizing advanced analysis tools and techniques

Who This Google Analytics 4 Training is For

This GA4 training course is ideal for a wide range of individuals looking to enhance their digital analytics skills and make data-driven decisions. Whether you are a beginner or an experienced professional, this course is designed to meet your needs.

  • Marketing professionals aiming to optimize their campaigns
  • Web analysts seeking to upgrade their skills to GA4
  • Business owners wanting to understand user behavior
  • Digital marketers looking to integrate GA4 with advertising tools
  • Data analysts interested in leveraging BigQuery for deeper insights
  • Students and professionals preparing for Google Analytics certification

Possible Jobs You Can Get With Google Analytics 4 Skills

Acquiring proficiency in Google Analytics 4 opens up numerous career opportunities across various industries. With these skills, you can pursue roles that require expertise in digital analytics and data-driven decision-making.

  • Digital Marketing Analyst
  • Web Analytics Specialist
  • SEO/SEM Analyst
  • Data Analyst
  • Marketing Data Specialist
  • Business Intelligence Analyst
  • Conversion Rate Optimization Specialist

Average Industry Salaries for People with Google Analytics 4 Skills

Professionals skilled in Google Analytics 4 are in high demand and can command competitive salaries in the job market. Below are average salary ranges for various roles that utilize GA4 expertise.

  • Digital Marketing Analyst: $60,000 – $80,000 per year
  • Web Analytics Specialist: $70,000 – $90,000 per year
  • SEO/SEM Analyst: $50,000 – $75,000 per year
  • Data Analyst: $65,000 – $85,000 per year
  • Marketing Data Specialist: $55,000 – $78,000 per year
  • Business Intelligence Analyst: $80,000 – $100,000 per year
  • Conversion Rate Optimization Specialist: $65,000 – $85,000 per year

Get Started Today with Google Analytics 4 Training

Don’t miss the opportunity to elevate your digital analytics skills with our Google Analytics 4 training course. Enroll today and start leveraging the power of GA4 to drive data-driven decisions and optimize your online presence. This comprehensive course provides everything you need to become proficient in GA4, from foundational knowledge to advanced techniques. Take the next step in your career and join the ranks of professionals who are shaping the future of digital analytics.

Sign up now and gain access to expert-led tutorials, hands-on demos, and valuable resources that will help you master Google Analytics 4 and achieve your professional goals. Start your journey to becoming a GA4 expert today!

Key Term Knowledge Base: Key Terms Related to GA4 Training

The GA4 Training course provided by ITU Online focuses on mastering Google Analytics 4. Below is a list of key terms relevant to this training:

Google Analytics 4 (GA4)The latest version of Google’s web analytics service, offering advanced features for tracking and analyzing website and app data.
Universal AnalyticsThe previous version of Google Analytics, which GA4 replaces.
Event-Based Data ModelA data structure in GA4 where interactions are tracked as events.
Cross-Device TrackingThe ability to track user interactions across different devices.
Custom MetricsUser-defined measurements to track specific user interactions in GA4.
Custom EventsUser-defined events to track specific actions or behaviors in GA4.
Machine LearningTechnology used in GA4 for advanced data analysis and prediction.
BigQuery IntegrationA feature in GA4 allowing data export to Google’s BigQuery for advanced analysis.
Data PrivacyFeatures and considerations in GA4 designed to enhance user data protection.
Tag ManagerA tool for managing and deploying marketing tags on a website without modifying the code.
Conversion TrackingThe process of tracking user actions that are valuable to a business.
Data Studio IntegrationThe ability to use GA4 data in Google Data Studio for custom reporting and visualization.
Attribution ModelingThe practice of determining the role of different marketing channels in conversions.
Session-Based Data ModelThe data structure used in Universal Analytics to group user interactions.
Reporting InterfaceThe part of GA4 where data is visualized and reports are generated.
Audience CreationThe process of defining groups of users based on behavior for targeted analysis or marketing.
Google Ads IntegrationThe ability to use GA4 data for audience targeting in Google Ads.
User InterfaceThe design and layout of GA4’s platform for user interaction.
Digital AnalyticsThe analysis of quantitative and qualitative data from business websites and apps.
Predictive AudiencesGA4 feature that uses machine learning to predict future user behaviors.

This list covers essential aspects of GA4, providing a foundational understanding for professionals engaging in digital analytics and marketing.

Frequently Asked Questions Related to Google Analytics 4

What is the difference between Google Universal Analytics and Google GA4?

Google Universal Analytics (UA) and Google Analytics 4 (GA4) are two different versions of Google Analytics. The main differences between them are:

Data Collection: GA4 uses an event-based data model, which means that all user interactions on a website or app are tracked as events. UA, on the other hand, uses a session-based data model, which groups user interactions into sessions.

Cross-Device Tracking: GA4 has better cross-device tracking capabilities than UA. It uses machine learning to analyze user data and identify patterns that can help track users across multiple devices.

Reporting: GA4 has a new reporting interface that is more user-friendly and customizable than UA’s reporting interface. It also includes new reports that provide more detailed insights into user behavior.

Integration with Google Ads: GA4 has better integration with Google Ads than UA. It allows users to create audiences based on user behavior and target them with ads on Google Ads.

User Privacy: GA4 is designed to be more privacy-friendly than UA. It includes features like data deletion on request and an option to disable data sharing with Google.

Overall, GA4 is a more advanced and modern version of Google Analytics that provides better insights into user behavior and has more advanced features than UA.

When will Google Universal Analytics automatically change over to GA4?

Google will stop collecting data for use in Univeral Analytics on July 1, 2023. All sites using Google Analytics will be migrated to the new GA4 platform.

Why do I need to transition to GA4?

Google is phasing out the old Universal Analytics platform in favor of GA4, which has more advanced features and better integration with other Google products.

Do I really need GA4 training to learn the new GA4 platform?

Anyone who uses Google Analytics to monitor and make critical business decision based on analytics will greatly benefit from the training. Business owners, marketers and data analysts will have a more compehensive understanding to unleash the power of information provided by GA4.

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Google Analytics 4 Course Content

Module 1 - Google Analytics 4 - Course Overview

  •    1.0 About Google Analytics 4
  •    1.1 Course Intro Welcome
  •    1.2 Instructor Intro

Module 2 - Fundamentals of Google Analytics

  •    2.1 What is a Digital Product
  •    2.2 Google Market Platform
  •    2.3 Google Analytics Overview
  •    2.4 Google Analytics 4 Overview
  •    2.5 Whiteboad Discussion-How Does GA Work
  •    2.6 Comparing GA3 to GA4
  •    2.7 Whiteboard Compare Data Models
  •    2.8 Demo- GA Console Walkthru
  •    2.9 Admin Panel
  •    2.10 Demo Admin Panel
  •    2.11 Tag Manager
  •    2.12 Demo Tag Manager
  •    2.13 Segment Review
  •    2.14 Segment Review Questions

Module 3 - Advanced Topics with Google Analytics

  •    3.1 Upgrading and Running Parallel
  •    3.2 Whiteboard Discussion - Parallel
  •    3.3 Demo Console Parallel
  •    3.4 Hands on Demo - Install GA4 on a Live Site
  •    3.5 Understand Reporting Options, Lifecycle Collections
  •    3.6 Hands on Demo - Exploring reports
  •    3.7 Hands on Demo - Set up GA4 Custom Eventsmp4
  •    3.8 Hands on Demo - Conversions, Audiences, DebugView
  •    3.9 Hands on Demo - Advertising
  •    3.10 Hands on Demo - Explorations:Insights
  •    3.11 Hands on Demo - Lifecycle and Users
  •    3.12 Google Big Query Connections
  •    3.13 Demo - BigQuery Data Integrations
  •    3.14 Google Ads
  •    3.15 Demo - Google Ads
  •    3.16 Google Signals
  •    3.17 Demo - Google Signals
  •    3.18 Certification Options
  •    3.19 Segment Summary
  •    3.20 Review Questions
  •    3.21 Resources
  •    3.22 Course Closeout
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    Smooth delivery and easy access to LMS. Good to see that the LMS offers progress tracking. Would be great if badges were offered on completion of courses to share via Credly to future employers.

Your Training Instructor

Joe Holbrook

Joe Holbrook

Independent Trainer | Consultant | Author

Joe Holbrook has been in the IT field since 1993 when he was exposed to several HPUX systems on board a U.S. Navy flagship. He has migrated from UNIX world to Storage Area Networking(SAN), Enterprise Virtualization, Cloud Architectures, and now specializing in Blockchain and Cryptocurrency. He previously worked for numerous companies like HDS, 3PAR, Brocade, HP, EMC, Northrup Grumman, ViON,,, SAIC and Siemens Nixdorf.

Currently he works as a Subject Matter Expert specializing in Enterprise Cloud and Blockchain Technologies. He is the CLO of Elearning and consulting, He holds numerous IT certifications from AWS, GCP, HDS and other organizations.

He is an avid speaker and well-known course author residing in Jacksonville, Florida.

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