Marketing Tools and Tips for Success

Unlock Your Online Potential: Why Social Media Is Vital for Your Success

You may be astonished to learn that social media can have a significant positive impact on your business growth. Regularly posting content will not only help you promote and distill your brand, but also forge strong connections with current customers and build trust from prospective clients. Although it involves considerable preparation and dedication, the advantages of having an active presence far outweigh any effort invested in its upkeep.

In today's digital age, most individuals research their options online before they even think of making an appointment. Therefore, what you publish on the internet is critical in demonstrating your reliability and confirming yourself as a master in the field. For your clients and prospective customers, your website and social media are a window into who you are as an advisor. That being said, it’s imperative that the digital persona you project is just as high-quality and unique as if they had met with you in person – especially if leveraging content to grow your practice is part of the plan. How can one approach creating this relevant, consistent content? The answer lies in developing a streamlined and deliberate system for generating brand-aligned marketing material.

What you will learn with this online course:

In this course, students will learn all about the various marketing tools used in the field of marketing and tips for success. Including, but not limited to tools like Bitly, Woobox, HootSuite, Storify, Social Media and more.

This course includes 2 hours of instruction and 20 videos. Throughout the course you will learn how to build relationships with the media, create a crisis management plan, establish a social media manager, creating your own personal voice and all of the various aspects of HootSuite and Bitly.