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Marketing, Google Analytics and Social Media Training Bundle
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Our ITU course bundle is comprised of 11 comprehensive courses that cover a wide range of platforms such as Facebook, Google Analytics and Marketing with Google. our Marketing, Google Analytics and Social Media Training Bundle – after taking these courses, participants will be well-versed in how to leverage the taught skills for marketing and sales objectives – ultimately positioning them to excel in their careers.
23 Training Hours
298 Videos
30 Topics
92 Practice Questions
Course Description
About our digital marketing courses
This course bundle contains 6 of the most desired and beneficial courses in the marketing and sales field. In today’s market, social media is the new word of mouth and for marketing and sales pros to be successful, it is crucial to know how to leverage these platforms.
This digital marketing training course bundle includes 6 different courses ranging from Facebook, Google Analytics, Marketing with Google and many others. Once completed, students will have a firm understanding of how to use these platforms in a marketing and sales capacity as well as fully understand how to use these new skills to advance their career. Whether you are a beginner in this field or a seasoned professional, this ITU Bundle will take your skill-set to the next level. In today’s competitive market, it has never been more important to have credentials that will give you career advancement and prove to the market that you have mastered this sector of marketing and sales.
Included in this bundle are the following courses:
- Basics of Marketing with Social Media
- Marketing Tools and Tips for Success
- Google Analytics
- Starting Your Own YouTube Channel 101
- Social Media
Course Outline
Social Media & Digital Marketing 101 Course Outline
Module 1 Online Lead Generation
- Intro to Social Media Digital Marketing
- Online Lead Generation prt1
- Online Lead Generation prt2
- Lead Examples
- Live Streaming Video for Leads
- Lead Generation
- Using Your Customers
- Be Ready
Module 2 Facebook, LinkedIn, and YouTube 101
- Create a Facebook Business Page
- Facebook Setup
- Marketing in Facebook Groups
- Messenger Bots
- More on Messenger
- Facebook Video using InShot
- Repurposing
- Setting Up LinkedIn Pro le
- Benefits of YouTube
Module 3 List Building & Email Marketing
- Email List prt1
- Email List prt2
- MailChimp prt1
- MailChimp prt2
- Email Content Ideas
- Email summary
Module 4 Creating Social Media Content and Marketing Materials with Canva and other Apps
- Canva Image Creation
- Making a video with your phone
- InShot video
- Purpose Video Marketing
- Transcribing Video
- Word Swag
- Ripl
- Instagram prt1
- Instagram prt2
- Instagram prt3
Module 5 Sales Funnels
- Click Funnel prt1
- Click Funnel prt2
- Funnel Building prt1
- Funnel Building prt2
Module 6 Apps & Tools Review
- Social Media apps
- Podcasting
- Customer Value Letter
- Tips and Tricks
- Fiverr
- Outro
Marketing Tools and Tips for Success Course Outline
Marketing Tools and Tips for Success
- Determine Your Goals
- Create Your Persona Or Voice
- Decide On Your Platforms
- Establishing A Social Media Manager
- Coordinate With Customer Service
- Create A Predetermined Crisis Management Plan
- Stick To The Script
- Building Relationships With The Media
- Find Your Evangelist
- Stay Informed Part 1
- Stay Informed Part 2
- Bitly
- Woobox Part 1
- Woobox Part 2
- HootSuite Part 1
- HootSuite Part 2
- Storify
- Social Media Rules And Tips
- Social Media Conclusion
- Tweetdeck-Boolean Search
Marketing with Google and YouTube Course Outline
Marketing with Google and YouTube
- Introduction To Google Plus
- Overview Of The Interface
- Setting Up A Google Plus Page
- Linking Your Other Social Networks
- Linking Your Website To Your Google Plus Page
- Review Of Your Google Plus Dashboard
- Notification Settings For Google Plus
- Photo Settings In Google Plus
- Google Plus And YouTube
- YouTube Advanced Settings
- Interface For Uploaded Videos
- Sharing Videos Across Your Social Network
- Updating Your About Section
- Quick Recap Of Everything Covered So Far
Basics of Marketing with Social Media Course Outline
Basics of Marketing with Social Media
- Social Media Introduction
- Creating A Google Account
- Setting Up Your Twitter Account
- Getting Your Twitter House In Order
- Why Facebook For Your Business
- Using Facebook As A Business
- Setting Up Your Business Page
- Setting Your Cover Photo
- Tying It All Together
- Tip-Adding Admins In Facebook
Google Analytics Course Outline
Module 1: Introduction to Google Analytics
- Intro Definitions-Part 1
- Intro Definitions-Part 2
- How Google Analytics Works
Module 2: Fundamentals of Google Analytics
- Build Analytics Infrastructure
- Setting Up Conversion Data
- Setting Up E-Commerce And Goal Tracking
- Cross Domain Tracking
- Input New Users
- Examine Data Points
Module 3: Basics of Google Anayltics
- Basic Features
- Dashboard
- Shortcuts
- Adding A Dashboard
- Sharing Reports
- Alerts
- Realtime Analytics
- Standard Reports
- Views
Module 4: Reports in Google Analytics
- Acquisitions Intro
- All Traffic Acquisitions
- Acquisitions Overview
- Acquisitions Channels
- All Referrals
- Campaign
- Keywords
- Social
- Webmaster Tools
Module 5: Behavioral Reports
- Behavioral Reports Intro
- Dimensions
- Content Drilldown
- Landing Pages
- Exit Pages
- Event Flow Report
- Working With Events
- Site Search Report-Part 1
- Site Search Report-Part 2
- Site Search Report-Part 3
- Site Search Report-Part 4
- Behavior Flow Report
- Site Speed
- Using Site Speed Search
- Page Timings
- Speed Suggestions
- User Timing Adsense
- Experiments
- Inpage Analytics
Module 6: Audience
- Audience Reports
- Location Report
- Language
- Behavior
- Frequency Recency
- Engagement Report
- Technology Reports
- Mobile Reporting
- Demographic Report
- Interests
- Visitor Flow Chart
Module 7: Conversions
- Intro To Module 7
- Funnel Visualization
- Goal Flow Report
- Reverse Goal Path
- Goal URLs
- E-commerce Reports
- Product Performance Reports
- Transactions Report
- Time To Purchase Report
- Multi-Channels Funnels Report
- Assisted Conversion Report
- Top Conversion Paths Report
- Time Log And Path Length Report
- Attribution Report And Model Comparison Tool
- Conclusion
Social Media Course Outline
Module 1.0 Introduction
- Social Media Introduction
- Creating A Google Account
- Setting Up Your Twitter Account
- Getting Your Twitter House In Order
- Why Facebook For Your Business
- Using Facebook As A Business
- Setting Up Your Business Page
- Setting Your Cover Photo
- Tying It All Together
- Tip-Adding Admins In Facebook
Module 2.0 Adjusting Your Facebook Settings
- Adjusting Your Settings-Part1
- Adjusting Your Settings-Part2
- Adjusting Your Settings-Part3
- Updating Your Page Info-Part1
- Updating Your Page Info-Part2
- Tips For Getting 25 Likes
- Using Facebook As Your Business Page
Module 3.0 Posting on Facebook
- What Kind Of Person Would Your Business Be
- How To Post To Facebook
- What To Post
- Sharing Posts
- Sharing Links
- Pinning And Highlighting With Posts
- Tips For GeneratingTraffic
- Getting Notifications And Staying In Clients News Feed
- Comment Moderation
- The Activity Log-Where Do Hidden Posts Go
- Scheduling Posts
Module 7.0 Twitter
- Limiting the Number Of Actions
- Setting Your Twitter Preferences
- Finish Setting Up Your Profile
- Twitter Widgets
- Who To Follow
- Connect
- Bringing Followers From Facebook
- Intro To Hashtags
- Examples Of Hashtags
- Monitoring Whats Going On
- Using Twitter For Social Listening
- Social Media Tips
- Hashtags Across Social Media
Module 8.0 Pinterest
- Overview Of Pinterest
- How Does Pinterest Relate To Your Business
- Industry Specific Sites
- The Uses of Pinterest
- Conclusion Of Pinterest
Module 9.0 Reddit
- Introduction To Reddit
- The Rules Of Reddit
Module 11.0 LinkedIn
- Introduction To LinkedIn
- Overview Of The Interface And Settings
- Open Link Settings
- LinkedIn Groups
- Adding And Removing Applications
- Basic Account Settings
- Updating Your Public Profile
- LinkedIn Connections Groups And Pages
- LinkedIn Channels And Today
- Advertising On LinkedIn
Module 12.0 Google+ and Youtube
- Introduction To Google Plus
- Overview Of The Interface
- Setting Up A Google Plus Page
- Linking Your Other Social Networks
- Linking Your Website To Your Google Plus Page
- Review Of Your Google Plus Dashboard
- Notification Settings For Google Plus
- Photo Settings In Google Plus
- Google Plus And YouTube
- YouTube Advanced Settings
- Interface For Uploaded Video
- Sharing Videos Across Your Social Network
- Updating Your About Section
- Quick Recap Of Everything Covered So Far
Module 14.0 Additional Tools
- Bitly
- Woobox-Part1
- Woobox-Part2
- Hoot Suite-Part1
- Hoot Suite-Part2
- Storify
- Social Media Rules And Tips
- Tweet deck-Boolean Search
- Social Media Conclusion
Module 4.0 Facebook Advertising
- Intro To Facebook Advertising
- Setup Advertising Account
- Types Of Advertising On Facebook
- Ad Testing
- Choosing Our Audience-Location
- Choosing Our Audience-Age And Gender
- Choosing Our Audience-Precise Interests
- Choosing Our Audience-Broad Categories
- Choosing Our Audience-Connections
- Choosing Our Audience-Advanced Targeting Options
- Choosing Our Audience-Campaign And Budget
- Other Types Of Ads-Part1
- Other Types Of Ads-Part2
- Ad Campaign Manager-Part1
- Ad Campaign Manager-Part2
- Outside URLs
- Building Ad Text
- News Feed Format And Creating Your Audience
- Campaign Pricing And Schedule
- Ad Campaign Tracker
Module 5.0 Facebook Insights
- Facebook Insights-Overview Intro
- Analyzing Page Posts
- Engaged Users
- Talking About This
- Virality
- Likes
- Reach
- Reach And Frequency
- Page Visits
- Talking About This
- Conclusion
Module 6.0 Facebook Analytics
- 6.0 New Facebook Analytics Overview
- 6.1 Page Likes
- 6.2 Post Reach
- 6.3 Page Visits
- 6.4 Posts
- 6.5 People
- New Facebook Analytics Overview
- Page Likes
- Post Reach
- Page Visits
- Posts
- People
Module 10.0 Tumblr
- Tumblr Introduction
- Setting Up A Tumblr
- Dashboard
- Posting To Tumblr
- Testing Your Post
- URL Post
- Chat Post
- Audio On Tumblr
- Video On Tumblr
- Tumblr Conclusion
Module 13.0 Best Practices
- Determine Your Goals
- Create Your Persona Or Voice
- Decide On Your Platforms
- Establishing A Social Media Manager
- Coordinate With Customer Service
- Create A Predetermined Crisis Management Plan
- Stick To The Script
- Building Relationships With The Media
- Find Your Evangelist
- Stay Informed-Part1
- Stay Informed-Part2
Marketing, Google Analytics and Social Media Training Bundle
$79.00
Our ITU course bundle is comprised of 11 comprehensive courses that cover a wide range of platforms such as Facebook, Google Analytics and Marketing with Google. our Marketing, Google Analytics and Social Media Training Bundle – after taking these courses, participants will be well-versed in how to leverage the taught skills for marketing and sales objectives – ultimately positioning them to excel in their careers.
Additional Options to Access This Training
This training is also part of our extensive training library containing over 225 courses, 12,000+ videos and over 19,000 practice test questions.
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Annual All-Access Subscription
$229 / year
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