Marketing, Google Analytics And Social Media Training Bundle - ITU Online

Marketing, Google Analytics and Social Media Training Bundle

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Our ITU course bundle is comprised of 11 comprehensive courses that cover a wide range of platforms such as Facebook, Google Analytics and Marketing with Google. our Marketing, Google Analytics and Social Media Training Bundle – after taking these courses, participants will be well-versed in how to leverage the taught skills for marketing and sales objectives – ultimately positioning them to excel in their careers.

Included In This Course

Marketing, Google Analytics and Social Media Training Bundle
23 Hrs 3 Min
Videos
298 On-demand Videos
Closed Captions

Closed Captions

Course Topics
30  Topics
Question & Answers
92 Prep Questions
Certificate of Completion

Certificate of Completion

About our digital marketing courses

Course Description

Expand Your Digital Marketing Expertise

This comprehensive course bundle is your gateway to mastering digital marketing. With a focus on key platforms like Facebook, Google Analytics, and marketing with Google, it equips you with the knowledge and skills to effectively navigate the digital marketing landscape. Whether you’re starting from scratch or looking to upgrade your skills, this course offers in-depth training in social media and analytics, crucial for today’s digital marketing success.

Dive into Diverse Marketing Platforms

Engage with 11 meticulously curated courses covering a broad spectrum of digital marketing tools. From the basics of marketing with social media to the intricacies of Google Analytics, every aspect is designed to enhance your marketing acumen. Discover the art of starting your own YouTube channel and delve deep into the multifaceted world of social media. Each module is crafted to provide practical, hands-on experience, ensuring you can apply your learning effectively in real-world scenarios.

A Learning Path for Every Level

No matter your experience level, this bundle caters to all. Beginners will find a structured path to grasp the fundamentals, while seasoned professionals can update and refine their skills with advanced content. The learning journey is supported by 298 on-demand videos, interactive prep questions, and a certificate of completion to validate your expertise. By the end of this course, you will have a comprehensive understanding of digital marketing tools and strategies, ready to make an impact in the marketing domain.

Course Benefits

Career Advancement with Certified Skills

This training bundle isn’t just about learning; it’s about career transformation. Equipped with these highly sought-after digital marketing skills, you’re set to excel in the competitive marketing field. The certification you earn serves as a testament to your proficiency, opening doors to new career opportunities and advancements.

Hands-On Training for Real-World Application

Experience practical learning with our diverse range of courses. The hands-on approach ensures you not only understand the theories but can also apply them effectively. With real-world examples and interactive content, you’re not just learning – you’re preparing for immediate application in your marketing role.

Continuous Learning and Adaptation

The digital marketing landscape is ever-evolving, and this course keeps you ahead of the curve. With up-to-date content and access to the latest trends and tools, you’re always learning. This continuous education model ensures you stay relevant and competitive in the dynamic world of digital marketing.

Who Is The Course For

Aspiring and Current Marketing Professionals

Whether you’re stepping into the world of digital marketing or looking to upgrade your current skills, this course is ideal. It’s designed for anyone eager to harness the power of digital platforms for marketing success, from new entrants to experienced marketers.

Business Owners and Entrepreneurs

For business owners and entrepreneurs, this course is a valuable tool to understand and leverage digital marketing for business growth. Learn how to effectively promote your brand, reach your target audience, and drive sales using the power of social media and analytics.

Individuals Seeking a Competitive Edge

In a job market that values skill and innovation, this course gives you the edge. Stand out in your job search or within your organization by mastering skills that are in high demand across industries. This course is your stepping stone to a successful career in the fast-paced world of digital marketing.

Included in this bundle are the following courses:

  • Basics of Marketing with Social Media
  • Marketing Tools and Tips for Success
  • Google Analytics
  • Starting Your Own YouTube Channel 101
  • Social Media

Frequently Asked Questions About Marketing, Google Analytics and Social Media Training Bundle

What can I expect from the Marketing, Google Analytics, and Social Media Training Bundle online course?

This online training course is comprised of 11 comprehensive courses that cover a wide range of platforms including Facebook, Google Analytics, and Marketing with Google. After completing these courses, you’ll be well-versed in leveraging these skills for marketing and sales objectives, which could help you excel in your career.

What kind of content is included in this online course?

The course bundle includes 23 training hours, 298 on-demand videos, closed captions for accessibility, 30 different topics to explore, and 92 prep questions to test your knowledge. Upon completion, you’ll receive a Certificate of Completion.

I’m a beginner in digital marketing. Is this IT Training course suitable for me?

Absolutely! This course bundle contains six of the most desired and beneficial courses in the marketing and sales field. Whether you’re a beginner in this field or a seasoned professional, this ITU Bundle is designed to take your skill set to the next level.

How will this IT Training course help advance my career?

In today’s competitive market, having credentials that prove you’ve mastered digital marketing and sales can give you a significant advantage. This course will provide you with a firm understanding of how to use platforms like Facebook, Google Analytics, and Google for marketing and sales, which are skills highly sought after in many industries today.

Proudly Display
Your Achievement

Upon completion of your training, you’ll receive a personalized certificate of completion to help validate to others your new skills.
Example Certificate

Social Media & Digital Marketing 101 Course Content

Module 1 Online Lead Generation

  •    Intro to Social Media Digital Marketing
  •    Online Lead Generation prt1
  •    Online Lead Generation prt2
  •    Lead Examples
  •    Live Streaming Video for Leads
  •    Lead Generation
  •    Using Your Customers
  •    Be Ready

Module 2 Facebook, LinkedIn, and YouTube 101

  •    Create a Facebook Business Page
  •    Facebook Setup
  •    Marketing in Facebook Groups
  •    Messenger Bots
  •    More on Messenger
  •    Facebook Video using InShot
  •    Repurposing
  •    Setting Up LinkedIn Pro le
  •    Benefits of YouTube

Module 3 List Building & Email Marketing

  •    Email List prt1
  •    Email List prt2
  •    MailChimp prt1
  •    MailChimp prt2
  •    Email Content Ideas
  •    Email summary

Module 4 Creating Social Media Content and Marketing Materials with Canva and other Apps

  •    Canva Image Creation
  •    Making a video with your phone
  •    InShot video
  •    Purpose Video Marketing
  •    Transcribing Video
  •    Word Swag
  •    Ripl
  •    Instagram prt1
  •    Instagram prt2
  •    Instagram prt3

Module 5 Sales Funnels

  •    Click Funnel prt1
  •    Click Funnel prt2
  •    Funnel Building prt1
  •    Funnel Building prt2

Module 6 Apps & Tools Review

  •    Social Media apps
  •    Podcasting
  •    Customer Value Letter
  •    Tips and Tricks
  •    Fiverr
  •    Outro

Marketing Tools and Tips for Success Course Content

Marketing Tools and Tips for Success

  •    Determine Your Goals
  •    Create Your Persona Or Voice
  •    Decide On Your Platforms
  •    Establishing A Social Media Manager
  •    Coordinate With Customer Service
  •    Create A Predetermined Crisis Management Plan
  •    Stick To The Script
  •    Building Relationships With The Media
  •    Find Your Evangelist
  •    Stay Informed Part 1
  •    Stay Informed Part 2
  •    Bitly
  •    Woobox Part 1
  •    Woobox Part 2
  •    HootSuite Part 1
  •    HootSuite Part 2
  •    Storify
  •    Social Media Rules And Tips
  •    Social Media Conclusion
  •    Tweetdeck-Boolean Search

Marketing with Google and YouTube Course Content

Marketing with Google and YouTube

  •    Introduction To Google Plus
  •    Overview Of The Interface
  •    Setting Up A Google Plus Page
  •    Linking Your Other Social Networks
  •    Linking Your Website To Your Google Plus Page
  •    Review Of Your Google Plus Dashboard
  •    Notification Settings For Google Plus
  •    Photo Settings In Google Plus
  •    Google Plus And YouTube
  •    YouTube Advanced Settings
  •    Interface For Uploaded Videos
  •    Sharing Videos Across Your Social Network
  •    Updating Your About Section
  •    Quick Recap Of Everything Covered So Far

Basics of Marketing with Social Media Course Content

Basics of Marketing with Social Media

  •    Social Media Introduction
  •    Creating A Google Account
  •    Setting Up Your Twitter Account
  •    Getting Your Twitter House In Order
  •    Why Facebook For Your Business
  •    Using Facebook As A Business
  •    Setting Up Your Business Page
  •    Setting Your Cover Photo
  •    Tying It All Together
  •    Tip-Adding Admins In Facebook

Google Analytics Course Content

Module 1: Introduction to Google Analytics

  •    Intro Definitions-Part 1
  •    Intro Definitions-Part 2
  •    How Google Analytics Works

Module 2: Fundamentals of Google Analytics

  •    Build Analytics Infrastructure
  •    Setting Up Conversion Data
  •    Setting Up E-Commerce And Goal Tracking
  •    Cross Domain Tracking
  •    Input New Users
  •    Examine Data Points

Module 3: Basics of Google Anayltics

  •    Basic Features
  •    Dashboard
  •    Shortcuts
  •    Adding A Dashboard
  •    Sharing Reports
  •    Alerts
  •    Realtime Analytics
  •    Standard Reports
  •    Views

Module 4: Reports in Google Analytics

  •    Acquisitions Intro
  •    All Traffic Acquisitions
  •    Acquisitions Overview
  •    Acquisitions Channels
  •    All Referrals
  •    Campaign
  •    Keywords
  •    Social
  •    Webmaster Tools

Module 5: Behavioral Reports

  •    Behavioral Reports Intro
  •    Dimensions
  •    Content Drilldown
  •    Landing Pages
  •    Exit Pages
  •    Event Flow Report
  •    Working With Events
  •    Site Search Report-Part 1
  •    Site Search Report-Part 2
  •    Site Search Report-Part 3
  •    Site Search Report-Part 4
  •    Behavior Flow Report
  •    Site Speed
  •    Using Site Speed Search
  •    Page Timings
  •    Speed Suggestions
  •    User Timing Adsense
  •    Experiments
  •    Inpage Analytics

Module 6: Audience

  •    Audience Reports
  •    Location Report
  •    Language
  •    Behavior
  •    Frequency Recency
  •    Engagement Report
  •    Technology Reports
  •    Mobile Reporting
  •    Demographic Report
  •    Interests
  •    Visitor Flow Chart

Module 7: Conversions

  •    Intro To Module 7
  •    Funnel Visualization
  •    Goal Flow Report
  •    Reverse Goal Path
  •    Goal URLs
  •    E-commerce Reports
  •    Product Performance Reports
  •    Transactions Report
  •    Time To Purchase Report
  •    Multi-Channels Funnels Report
  •    Assisted Conversion Report
  •    Top Conversion Paths Report
  •    Time Log And Path Length Report
  •    Attribution Report And Model Comparison Tool
  •    Conclusion

Social Media Course Content

Module 1.0 Introduction

  •    Social Media Introduction
  •    Creating A Google Account
  •    Setting Up Your Twitter Account
  •    Getting Your Twitter House In Order
  •    Why Facebook For Your Business
  •    Using Facebook As A Business
  •    Setting Up Your Business Page
  •    Setting Your Cover Photo
  •    Tying It All Together
  •    Tip-Adding Admins In Facebook

Module 2.0 Adjusting Your Facebook Settings

  •    Adjusting Your Settings-Part1
  •    Adjusting Your Settings-Part2
  •    Adjusting Your Settings-Part3
  •    Updating Your Page Info-Part1
  •    Updating Your Page Info-Part2
  •    Tips For Getting 25 Likes
  •    Using Facebook As Your Business Page

Module 3.0 Posting on Facebook

  •    What Kind Of Person Would Your Business Be
  •    How To Post To Facebook
  •    What To Post
  •    Sharing Posts
  •    Sharing Links
  •    Pinning And Highlighting With Posts
  •    Tips For GeneratingTraffic
  •    Getting Notifications And Staying In Clients News Feed
  •    Comment Moderation
  •    The Activity Log-Where Do Hidden Posts Go
  •    Scheduling Posts

Module 7.0 Twitter

  •    Limiting the Number Of Actions
  •    Setting Your Twitter Preferences
  •    Finish Setting Up Your Profile
  •    Twitter Widgets
  •    Who To Follow
  •    Connect
  •    Bringing Followers From Facebook
  •    Intro To Hashtags
  •    Examples Of Hashtags
  •    Monitoring Whats Going On
  •    Using Twitter For Social Listening
  •    Social Media Tips
  •    Hashtags Across Social Media

Module 8.0 Pinterest

  •    Overview Of Pinterest
  •    How Does Pinterest Relate To Your Business
  •    Industry Specific Sites
  •    The Uses of Pinterest
  •    Conclusion Of Pinterest

Module 9.0 Reddit

  •    Introduction To Reddit
  •    The Rules Of Reddit

Module 11.0 LinkedIn

  •    Introduction To LinkedIn
  •    Overview Of The Interface And Settings
  •    Open Link Settings
  •    LinkedIn Groups
  •    Adding And Removing Applications
  •    Basic Account Settings
  •    Updating Your Public Profile
  •    LinkedIn Connections Groups And Pages
  •    LinkedIn Channels And Today
  •    Advertising On LinkedIn

Module 12.0 Google+ and Youtube

  •    Introduction To Google Plus
  •    Overview Of The Interface
  •    Setting Up A Google Plus Page
  •    Linking Your Other Social Networks
  •    Linking Your Website To Your Google Plus Page
  •    Review Of Your Google Plus Dashboard
  •    Notification Settings For Google Plus
  •    Photo Settings In Google Plus
  •    Google Plus And YouTube
  •    YouTube Advanced Settings
  •    Interface For Uploaded Video
  •    Sharing Videos Across Your Social Network
  •    Updating Your About Section
  •    Quick Recap Of Everything Covered So Far

Module 14.0 Additional Tools

  •    Bitly
  •    Woobox-Part1
  •    Woobox-Part2
  •    Hoot Suite-Part1
  •    Hoot Suite-Part2
  •    Storify
  •    Social Media Rules And Tips
  •    Tweet deck-Boolean Search
  •    Social Media Conclusion

Module 4.0 Facebook Advertising

  •    Intro To Facebook Advertising
  •    Setup Advertising Account
  •    Types Of Advertising On Facebook
  •    Ad Testing
  •    Choosing Our Audience-Location
  •    Choosing Our Audience-Age And Gender
  •    Choosing Our Audience-Precise Interests
  •    Choosing Our Audience-Broad Categories
  •    Choosing Our Audience-Connections
  •    Choosing Our Audience-Advanced Targeting Options
  •    Choosing Our Audience-Campaign And Budget
  •    Other Types Of Ads-Part1
  •    Other Types Of Ads-Part2
  •    Ad Campaign Manager-Part1
  •    Ad Campaign Manager-Part2
  •    Outside URLs
  •    Building Ad Text
  •    News Feed Format And Creating Your Audience
  •    Campaign Pricing And Schedule
  •    Ad Campaign Tracker

Module 5.0 Facebook Insights

  •    Facebook Insights-Overview Intro
  •    Analyzing Page Posts
  •    Engaged Users
  •    Talking About This
  •    Virality
  •    Likes
  •    Reach
  •    Reach And Frequency
  •    Page Visits
  •    Talking About This
  •    Conclusion

Module 6.0 Facebook Analytics

  •    6.0 New Facebook Analytics Overview
  •    6.1 Page Likes
  •    6.2 Post Reach
  •    6.3 Page Visits
  •    6.4 Posts
  •    6.5 People
  •    New Facebook Analytics Overview
  •    Page Likes
  •    Post Reach
  •    Page Visits
  •    Posts
  •    People

Module 10.0 Tumblr

  •    Tumblr Introduction
  •    Setting Up A Tumblr
  •    Dashboard
  •    Posting To Tumblr
  •    Testing Your Post
  •    URL Post
  •    Chat Post
  •    Audio On Tumblr
  •    Video On Tumblr
  •    Tumblr Conclusion

Module 13.0 Best Practices

  •    Determine Your Goals
  •    Create Your Persona Or Voice
  •    Decide On Your Platforms
  •    Establishing A Social Media Manager
  •    Coordinate With Customer Service
  •    Create A Predetermined Crisis Management Plan
  •    Stick To The Script
  •    Building Relationships With The Media
  •    Find Your Evangelist
  •    Stay Informed-Part1
  •    Stay Informed-Part2
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4.8
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    good

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  5. A

    Smooth delivery and easy access to LMS. Good to see that the LMS offers progress tracking. Would be great if badges were offered on completion of courses to share via Credly to future employers.

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