Marketing, Google Analytics and Social Media Training Bundle – ITU Online IT Training
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[ Course ]

Marketing, Google Analytics and Social Media Training Bundle

Learn how to analyze social media and Google marketing campaigns effectively to optimize performance and make data-driven decisions with this comprehensive training bundle.


23 Hrs 35 Min298 Videos92 QuestionsCertificate of CompletionClosed Captions

Marketing, Google Analytics and Social Media Training Bundle



When a campaign is underperforming, the problem is usually not “more content.” It is usually that nobody can explain what is happening across channels, why it is happening, and which lever to pull next. That is exactly the gap this google social media marketing course is built to close. I designed this bundle for people who need to understand social platforms, Google-based marketing, and performance tracking well enough to make smart decisions instead of guessing.

This is a hands-on, on-demand training bundle that brings together the core pieces of modern digital marketing: social media strategy, platform-specific execution, Google Analytics, YouTube marketing, and practical measurement. If you have ever felt comfortable posting content but unsure how to prove it worked, or if you have data but do not know how to turn it into a better campaign, this course is for you. It gives you the structure to move from “I’m active online” to “I can run and evaluate digital marketing that supports business goals.”

Why this google social media marketing course matters

Most people who enter digital marketing learn pieces in isolation. They know how to schedule a post. They may know how to read a dashboard. They might even understand paid promotion in one channel. But businesses do not hire you to be good at fragments. They want someone who can connect social content, search behavior, website traffic, and conversion data into one working system. That is the real value of this google social media marketing course.

This bundle focuses on the practical intersection of social media and Google tools because that is where campaign performance is measured, refined, and defended. A post that gets likes but no traffic is not enough. A site that gets traffic but no conversions is not enough. A channel strategy that cannot be measured is just expensive activity. I built this training to help you understand how those parts fit together so you can work like a marketer, not just a content publisher.

You will spend time learning how brands use social channels to attract attention, how Google Analytics reveals user behavior after the click, and how both sides of the funnel support business outcomes. That makes this bundle especially useful if you want to build credible, measurable campaigns for clients, employers, or your own business.

What you learn in the social media marketing google course

This social media marketing google course covers much more than platform navigation. It teaches you how to think about audience behavior, content distribution, and measurement as one workflow. That is the difference between “knowing the tools” and “knowing how to use them to produce results.”

You will learn the fundamentals of social media marketing, including how to shape messaging for different platforms, how to choose content formats that match your audience, and how to create a more disciplined posting and engagement process. The course also introduces you to Google-focused marketing concepts that matter in the real world: search intent, traffic quality, landing page behavior, and analytics interpretation.

Because this is a bundle, the learning moves across multiple disciplines in a deliberate way. You are not stuck in one narrow channel. Instead, you get exposure to the way digital marketing actually works across Facebook, Google Analytics, and YouTube. That broader view matters when you are trying to decide whether a campaign is succeeding because of the content itself, the audience targeting, the timing, or the offer.

  • Social media strategy and channel planning
  • Audience targeting and content alignment
  • Google Analytics fundamentals and reporting logic
  • Campaign evaluation and performance analysis
  • YouTube channel setup and growth concepts
  • Practical marketing workflows for business use

If you are looking for a social media manager course google learners can actually use on the job, this bundle gives you the operational foundation you need.

How the course helps you think like a marketer

Good marketers do not just create content; they make decisions. They know how to ask better questions. Which audience responded? Which traffic source brought qualified visitors? Which call to action worked? What happened after the click? That is the mindset this training pushes you toward.

In practice, this means you will stop treating social media as a separate creative task and start seeing it as part of a larger system. A Facebook post can introduce a brand. A Google search can capture intent. Analytics can show whether that visitor stayed, explored, or converted. Once you understand those connections, you can improve campaigns in a way that is measurable and repeatable.

This is also where many beginners level up quickly. They often already know how to make a post look decent. What they lack is diagnostic skill. They need to understand what the numbers mean and what action should follow. That is why a strong social media analytics online course is so valuable. It teaches you to read evidence instead of relying on instinct alone.

Marketing stops being guesswork the moment you can explain performance using traffic, engagement, and conversion data together.

That principle runs through the entire bundle. I want you to leave with practical judgment, not just familiarity with platform menus.

Google Analytics and measurement skills you will build

If social media is where attention starts, analytics is where truth shows up. That is why the Google Analytics portion of this google analytics bundle is one of the most important parts of the course. Without measurement, you cannot tell whether your campaign is working, which audience is valuable, or where users are dropping off.

You will learn how analytics tools help you understand traffic sources, user behavior, engagement patterns, and the impact of marketing activities. The goal is not to drown you in reports. The goal is to help you use data in a useful, decision-making way. If you have ever opened an analytics dashboard and felt lost, this section gives you the structure to read it with confidence.

In real marketing work, analytics is what helps you answer questions like these:

  • Did the campaign attract the right visitors?
  • Which social channel contributed the most quality traffic?
  • Are people landing on the site and leaving immediately, or exploring deeper?
  • Which content is actually leading to action?
  • What should be changed before spending more budget?

This matters for roles where performance reporting is part of the job, including digital marketing coordinator, social media specialist, content marketing assistant, marketing analyst, and social media manager. In many organizations, the person who can explain the numbers clearly becomes the person leadership listens to. That is a real career advantage.

Why YouTube and content channels are included

A lot of social media training focuses only on the obvious platforms and misses one of the most durable marketing assets a business can build: YouTube. I included this part because video is not just a trend; it is a search and discovery engine that fits naturally into a broader digital strategy. If you know how to launch and support a YouTube channel, you understand long-form audience building, content consistency, and discoverability in a deeper way.

For many learners, this part of the bundle is where the bigger picture clicks. You begin to see how one piece of content can be adapted across platforms, how a video can support brand trust, and how social distribution can amplify a longer asset. That is practical marketing. It is also why employers value people who can think beyond a single post or campaign.

You do not need to be a video producer to benefit from this training. You need to understand how video fits into audience acquisition, content planning, and brand visibility. That is exactly what this course helps you do.

Who should take this social media analytics online course

This social media analytics online course is a strong fit if you are trying to break into digital marketing, strengthen an existing role, or formalize skills you already use informally. I especially recommend it for people who want a practical bridge between creative work and performance analysis.

You will benefit from this bundle if you are any of the following:

  • An aspiring digital marketer who wants a broad foundation
  • A social media coordinator or assistant ready to take on more responsibility
  • A small business owner managing your own marketing
  • A content creator who wants to improve strategy and measurement
  • A freelancer who needs to offer smarter, more complete marketing services
  • A professional moving into a social media manager or marketing analyst path

The best students for this course are not necessarily the most experienced. They are the ones who are willing to connect dots. If you want to understand how marketing decisions affect traffic, engagement, and outcomes, you will do well here. If you only want a checklist of buttons to click, this bundle will not satisfy you for long. It is built to teach judgment.

Career impact and the jobs this training supports

Employers want people who can support campaigns and explain results without hand-holding. This course is aimed at helping you become that person. Once you can run content planning, platform execution, and analytics interpretation together, your value goes up quickly because you become useful across more parts of the marketing workflow.

That matters for a range of roles. You may be aiming at social media coordinator, digital marketing specialist, content marketing associate, marketing assistant, or social media manager. In larger organizations, this kind of training also supports work in campaign reporting, audience analysis, and channel optimization. In smaller businesses, it makes you far more versatile because you can handle more of the marketing stack with less supervision.

Salary ranges vary widely by location and experience, but digital marketing professionals with practical analytics and social media skills often compete for roles that can start in the mid-$40,000s and move into the $60,000s or higher as responsibility grows. More advanced social and analytics roles can go beyond that, especially when you can show clear business impact. The point is not to memorize a number; the point is to become the person who can justify a larger number.

If you have been searching for a social media manager course google employers will respect, the combination of platform knowledge and measurement in this bundle is what gives it credibility.

How the course is structured for self-paced learning

Because this is an on-demand course, you can start immediately and move through the material at your own pace. That matters more than people realize. Digital marketing skills improve fastest when you can pause, review, and apply concepts while they are still fresh. Self-paced learning lets you do exactly that.

The bundle is organized so you can build confidence gradually. You are not thrown into analytics without context, and you are not expected to “just know” how to connect strategy with reporting. The sequence supports both beginners and more experienced learners who want to patch gaps in their knowledge.

In my opinion, that is how practical training should be built:

  1. Learn the purpose of the channel or tool
  2. Understand what problem it solves
  3. Practice the core tasks
  4. Interpret the results
  5. Apply the lesson to a real campaign

That approach keeps the material usable. You finish not just with familiarity, but with a workflow you can repeat. Whether you are working through the google analytics bundle portion for reporting or the social platform training for content execution, the course is designed to help you apply what you learn immediately.

Prerequisites and recommended starting point

You do not need to arrive as a seasoned marketer. If you understand basic computer use and can navigate websites and social platforms, you have enough to begin. That makes this bundle accessible for beginners, career changers, and small business owners who need practical training without academic fluff.

That said, the course will be more useful if you come in with a real problem to solve. Maybe you need to improve your company’s social presence. Maybe you want to understand where website traffic comes from. Maybe you are preparing for an interview and need to speak confidently about campaign metrics. A clear use case helps you absorb the lessons faster because you can connect each topic to a specific business need.

If you already work in marketing, you will still find value here. Many experienced professionals have gaps in either analytics or social execution. This bundle helps close those gaps, and it does so in a way that is practical enough to matter at work the same week you start.

What you should expect to be able to do after finishing

By the time you complete this training, you should be able to approach digital marketing with more confidence and less guesswork. You will understand how to plan content around audience needs, how to think about Google-based marketing in a strategic way, and how to use analytics to judge performance instead of relying on vanity metrics.

More specifically, you should be able to:

  • Describe how social media and Google-driven traffic work together
  • Plan more intentional campaigns instead of posting randomly
  • Read analytics reports with a clearer sense of what matters
  • Evaluate which channels and messages deserve more attention
  • Support business goals with measurable marketing activity
  • Speak more confidently in interviews, client meetings, and performance reviews

That is the real outcome of a strong google social media marketing course. Not buzzwords. Not a pile of disconnected tactics. You finish with a sharper understanding of how marketing works and how to make it work better.

If you want a course that treats social media, Google tools, and analytics as parts of the same job rather than separate hobbies, this bundle is built for you. It is practical, broad where it needs to be, and focused on the skills that actually help you get hired, get promoted, or deliver better results for a business.

Google® and Google Analytics are trademarks of Google LLC. This content is for educational purposes.

Module 1 Online Lead Generation
  • Intro to Social Media Digital Marketing
  • Online Lead Generation prt1
  • Online Lead Generation prt2
  • Lead Examples
  • Live Streaming Video for Leads
  • Lead Generation
  • Using Your Customers
  • Be Ready
Module 2 Facebook, LinkedIn, and YouTube 101
  • Create a Facebook Business Page
  • Facebook Setup
  • Marketing in Facebook Groups
  • Messenger Bots
  • More on Messenger
  • Facebook Video using InShot
  • Repurposing
  • Setting Up LinkedIn Pro le
  • Benefits of YouTube
Module 3 List Building & Email Marketing
  • Email List prt1
  • Email List prt2
  • MailChimp prt1
  • MailChimp prt2
  • Email Content Ideas
  • Email summary
Module 4 Creating Social Media Content and Marketing Materials with Canva and other Apps
  • Canva Image Creation
  • Making a video with your phone
  • InShot video
  • Purpose Video Marketing
  • Transcribing Video
  • Word Swag
  • Ripl
  • Instagram prt1
  • Instagram prt2
  • Instagram prt3
Module 5 Sales Funnels
  • Click Funnel prt1
  • Click Funnel prt2
  • Funnel Building prt1
  • Funnel Building prt2
Module 6 Apps & Tools Review
  • Social Media apps
  • Podcasting
  • Customer Value Letter
  • Tips and Tricks
  • Fiverr
  • Outro
Marketing Tools and Tips for Success
  • Determine Your Goals
  • Create Your Persona Or Voice
  • Decide On Your Platforms
  • Establishing A Social Media Manager
  • Coordinate With Customer Service
  • Create A Predetermined Crisis Management Plan
  • Stick To The Script
  • Building Relationships With The Media
  • Find Your Evangelist
  • Stay Informed Part 1
  • Stay Informed Part 2
  • Bitly
  • Woobox Part 1
  • Woobox Part 2
  • HootSuite Part 1
  • HootSuite Part 2
  • Storify
  • Social Media Rules And Tips
  • Social Media Conclusion
  • Tweetdeck-Boolean Search
Marketing with Google and YouTube
  • Introduction To Google Plus
  • Overview Of The Interface
  • Setting Up A Google Plus Page
  • Linking Your Other Social Networks
  • Linking Your Website To Your Google Plus Page
  • Review Of Your Google Plus Dashboard
  • Notification Settings For Google Plus
  • Photo Settings In Google Plus
  • Google Plus And YouTube
  • YouTube Advanced Settings
  • Interface For Uploaded Videos
  • Sharing Videos Across Your Social Network
  • Updating Your About Section
  • Quick Recap Of Everything Covered So Far
Basics of Marketing with Social Media
  • Social Media Introduction
  • Creating A Google Account
  • Setting Up Your Twitter Account
  • Getting Your Twitter House In Order
  • Why Facebook For Your Business
  • Using Facebook As A Business
  • Setting Up Your Business Page
  • Setting Your Cover Photo
  • Tying It All Together
  • Tip-Adding Admins In Facebook
Module 1: Introduction to Google Analytics
  • Intro Definitions-Part 1
  • Intro Definitions-Part 2
  • How Google Analytics Works
Module 2: Fundamentals of Google Analytics
  • Build Analytics Infrastructure
  • Setting Up Conversion Data
  • Setting Up E-Commerce And Goal Tracking
  • Cross Domain Tracking
  • Input New Users
  • Examine Data Points
Module 3: Basics of Google Anayltics
  • Basic Features
  • Dashboard
  • Shortcuts
  • Adding A Dashboard
  • Sharing Reports
  • Alerts
  • Realtime Analytics
  • Standard Reports
  • Views
Module 4: Reports in Google Analytics
  • Acquisitions Intro
  • All Traffic Acquisitions
  • Acquisitions Overview
  • Acquisitions Channels
  • All Referrals
  • Campaign
  • Keywords
  • Social
  • Webmaster Tools
Module 5: Behavioral Reports
  • Behavioral Reports Intro
  • Dimensions
  • Content Drilldown
  • Landing Pages
  • Exit Pages
  • Event Flow Report
  • Working With Events
  • Site Search Report-Part 1
  • Site Search Report-Part 2
  • Site Search Report-Part 3
  • Site Search Report-Part 4
  • Behavior Flow Report
  • Site Speed
  • Using Site Speed Search
  • Page Timings
  • Speed Suggestions
  • User Timing Adsense
  • Experiments
  • Inpage Analytics
Module 6: Audience
  • Audience Reports
  • Location Report
  • Language
  • Behavior
  • Frequency Recency
  • Engagement Report
  • Technology Reports
  • Mobile Reporting
  • Demographic Report
  • Interests
  • Visitor Flow Chart
Module 7: Conversions
  • Intro To Module 7
  • Funnel Visualization
  • Goal Flow Report
  • Reverse Goal Path
  • Goal URLs
  • E-commerce Reports
  • Product Performance Reports
  • Transactions Report
  • Time To Purchase Report
  • Multi-Channels Funnels Report
  • Assisted Conversion Report
  • Top Conversion Paths Report
  • Time Log And Path Length Report
  • Attribution Report And Model Comparison Tool
  • Conclusion
Module 1.0 Introduction
  • Social Media Introduction
  • Creating A Google Account
  • Setting Up Your Twitter Account
  • Getting Your Twitter House In Order
  • Why Facebook For Your Business
  • Using Facebook As A Business
  • Setting Up Your Business Page
  • Setting Your Cover Photo
  • Tying It All Together
  • Tip-Adding Admins In Facebook
Module 2.0 Adjusting Your Facebook Settings
  • Adjusting Your Settings-Part1
  • Adjusting Your Settings-Part2
  • Adjusting Your Settings-Part3
  • Updating Your Page Info-Part1
  • Updating Your Page Info-Part2
  • Tips For Getting 25 Likes
  • Using Facebook As Your Business Page
Module 3.0 Posting on Facebook
  • What Kind Of Person Would Your Business Be
  • How To Post To Facebook
  • What To Post
  • Sharing Posts
  • Sharing Links
  • Pinning And Highlighting With Posts
  • Tips For GeneratingTraffic
  • Getting Notifications And Staying In Clients News Feed
  • Comment Moderation
  • The Activity Log-Where Do Hidden Posts Go
  • Scheduling Posts
Module 7.0 Twitter
  • Limiting the Number Of Actions
  • Setting Your Twitter Preferences
  • Finish Setting Up Your Profile
  • Twitter Widgets
  • Who To Follow
  • Connect
  • Bringing Followers From Facebook
  • Intro To Hashtags
  • Examples Of Hashtags
  • Monitoring Whats Going On
  • Using Twitter For Social Listening
  • Social Media Tips
  • Hashtags Across Social Media
Module 8.0 Pinterest
  • Overview Of Pinterest
  • How Does Pinterest Relate To Your Business
  • Industry Specific Sites
  • The Uses of Pinterest
  • Conclusion Of Pinterest
Module 9.0 Reddit
  • Introduction To Reddit
  • The Rules Of Reddit
Module 11.0 LinkedIn
  • Introduction To LinkedIn
  • Overview Of The Interface And Settings
  • Open Link Settings
  • LinkedIn Groups
  • Adding And Removing Applications
  • Basic Account Settings
  • Updating Your Public Profile
  • LinkedIn Connections Groups And Pages
  • LinkedIn Channels And Today
  • Advertising On LinkedIn
Module 12.0 Google+ and Youtube
  • Introduction To Google Plus
  • Overview Of The Interface
  • Setting Up A Google Plus Page
  • Linking Your Other Social Networks
  • Linking Your Website To Your Google Plus Page
  • Review Of Your Google Plus Dashboard
  • Notification Settings For Google Plus
  • Photo Settings In Google Plus
  • Google Plus And YouTube
  • YouTube Advanced Settings
  • Interface For Uploaded Video
  • Sharing Videos Across Your Social Network
  • Updating Your About Section
  • Quick Recap Of Everything Covered So Far
Module 14.0 Additional Tools
  • Bitly
  • Woobox-Part1
  • Woobox-Part2
  • Hoot Suite-Part1
  • Hoot Suite-Part2
  • Storify
  • Social Media Rules And Tips
  • Tweet deck-Boolean Search
  • Social Media Conclusion
Module 4.0 Facebook Advertising
  • Intro To Facebook Advertising
  • Setup Advertising Account
  • Types Of Advertising On Facebook
  • Ad Testing
  • Choosing Our Audience-Location
  • Choosing Our Audience-Age And Gender
  • Choosing Our Audience-Precise Interests
  • Choosing Our Audience-Broad Categories
  • Choosing Our Audience-Connections
  • Choosing Our Audience-Advanced Targeting Options
  • Choosing Our Audience-Campaign And Budget
  • Other Types Of Ads-Part1
  • Other Types Of Ads-Part2
  • Ad Campaign Manager-Part1
  • Ad Campaign Manager-Part2
  • Outside URLs
  • Building Ad Text
  • News Feed Format And Creating Your Audience
  • Campaign Pricing And Schedule
  • Ad Campaign Tracker
Module 5.0 Facebook Insights
  • Facebook Insights-Overview Intro
  • Analyzing Page Posts
  • Engaged Users
  • Talking About This
  • Virality
  • Likes
  • Reach
  • Reach And Frequency
  • Page Visits
  • Talking About This
  • Conclusion
Module 6.0 Facebook Analytics
  • 6.0 New Facebook Analytics Overview
  • 6.1 Page Likes
  • 6.2 Post Reach
  • 6.3 Page Visits
  • 6.4 Posts
  • 6.5 People
  • New Facebook Analytics Overview
  • Page Likes
  • Post Reach
  • Page Visits
  • Posts
  • People
Module 10.0 Tumblr
  • Tumblr Introduction
  • Setting Up A Tumblr
  • Dashboard
  • Posting To Tumblr
  • Testing Your Post
  • URL Post
  • Chat Post
  • Audio On Tumblr
  • Video On Tumblr
  • Tumblr Conclusion
Module 13.0 Best Practices
  • Determine Your Goals
  • Create Your Persona Or Voice
  • Decide On Your Platforms
  • Establishing A Social Media Manager
  • Coordinate With Customer Service
  • Create A Predetermined Crisis Management Plan
  • Stick To The Script
  • Building Relationships With The Media
  • Find Your Evangelist
  • Stay Informed-Part1
  • Stay Informed-Part2

This course is included in all of our team and individual training plans. Choose the option that works best for you.

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Get unlimited access to this course and our entire library with a monthly, quarterly, annual, or lifetime plan.

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[ FAQ ]

Frequently Asked Questions.

What skills will I gain from the Marketing, Google Analytics, and Social Media Training Bundle?

This training bundle is designed to equip you with essential skills in digital marketing, social media management, and data analysis. You will learn how to effectively use social media platforms to engage audiences and enhance brand visibility.

Additionally, the course covers the fundamentals of Google Analytics, enabling you to track, interpret, and leverage data to improve campaign performance. You will develop the ability to identify key performance indicators (KPIs), analyze user behavior, and make data-driven decisions to optimize marketing strategies.

Is this training suitable for beginners or only experienced marketers?

This training bundle is designed to be accessible for both beginners and those with some marketing experience. It starts with foundational concepts and gradually introduces more advanced techniques in social media, Google Analytics, and performance tracking.

For beginners, the hands-on, on-demand format allows you to learn at your own pace and revisit modules as needed. More experienced marketers will find valuable insights into integrating social media strategies with analytics to enhance campaign effectiveness and decision-making.

Does this course cover how to analyze and improve underperforming marketing campaigns?

Yes, a core focus of this training is on diagnosing and improving underperforming campaigns. You will learn how to interpret data from various channels, identify bottlenecks, and understand the reasons behind poor performance.

The course emphasizes practical techniques for pulling the right levers—such as adjusting content strategies, targeting, or ad spend—to turn around campaign results. You’ll gain the skills to make informed, strategic decisions to optimize your marketing efforts.

Will I receive certification after completing the Marketing, Google Analytics, and Social Media Training Bundle?

Yes, upon successful completion of the course, you will receive a certificate that validates your skills in digital marketing, social media management, and Google Analytics. This certification can enhance your professional profile and demonstrate your capability to analyze and optimize marketing campaigns.

Certificates are a valuable addition for marketing professionals, job seekers, or anyone looking to advance their career in digital marketing. They serve as proof of your ability to interpret data and make strategic decisions across multiple channels.

How does this course help me make smarter marketing decisions across channels?

This course bridges the gap between understanding marketing platforms and interpreting performance data. You will learn to connect the dots across social media, Google Analytics, and other digital channels, giving you a comprehensive view of campaign performance.

By mastering data analysis and performance tracking, you’ll be able to identify which strategies are effective and which need adjustment. This knowledge allows you to pull the right levers—such as targeting, content, or budget—at the right time, making your marketing efforts more strategic and less guesswork-based.

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