Social Media Marketing - ITU Online

Social Media Marketing

In this Social Media Marketing online training course, you will learn how to take advantage of social media platforms for marketing objectives. From creating a customer report and building an objective market profile to executing a competitive analysis and forming user personas, we will cover it all! Use cases are prime examples of the different ways that your newly acquired skills can be used in real-world scenarios.

Included In This Course

Social Media Marketing
8 Hrs 30 Min
30 On-demand Videos
Closed Captions

Closed Captions

Course Topics
3  Topics
Question & Answers
1 Prep Questions
Certificate of Completion

Certificate of Completion

About our online marketing courses

This online course is about utilizing social media platforms for marketing purposes. The course covers details of how to begin a plan for a social media marketing strategy, including making a client brief, building a target market profile, and developing a competitive analysis as a marketer. In addition, the instructor will discuss the process of building user personas so that students can use them in marketing scenarios known as use cases.

Are you a social media expert or just starting out? This course offers the most sought-after and acknowledged digital marketing and soft skills around the world. You’ll stay up to date on cutting edge digital strategies that will help your business grow.

Frequently Asked Questions About Social Media Marketing

What will I learn in this Social Media Marketing online training course?

This training course will equip you with the skills to leverage social media platforms for your marketing objectives. You’ll learn everything from creating a customer report and building a market profile to executing a competitive analysis and forming user personas. Plus, you’ll get to see real-world use cases that illustrate how your new skills can be applied​.

What’s included in the online course?

The online course offers 8 hours of training, 30 on-demand videos, and covers 3 topics. It also includes closed captions and 1 prep question. Once you complete the course, you’ll receive a Certificate of Completion.

I’m new to social media marketing, is this course suitable for beginners?

Absolutely! Whether you’re a social media expert or just starting out, this course is designed to offer valuable digital marketing and soft skills that are recognized globally. You’ll stay up to date on cutting-edge digital strategies to help your business grow.

Can you give me a brief of the course outline?

Sure! The course is divided into multiple modules. Module 1 covers how to utilize social media, client briefs, target markets, and competitive analysis. Module 2 dives into finding the right content for you, creating engaging images and videos, and using live videos for engagement.

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Your Achievement

Upon completion of your training, you’ll receive a personalized certificate of completion to help validate to others your new skills.
Example Certificate

Social Media Marketing Course Content

Module 1: Social Media Marketing

  •    Course Intro
  •    How to Utilize Social Media
  •    Client Briefs
  •    Target Markets
  •    Personas Pt 1
  •    Personas Pt 2
  •    Personas Pt 3
  •    Competitive Analysis Pt 1
  •    Competitive Analysis Pt 2
  •    Competitive Analysis Pt 3

Module 2: Social Media Marketing

  •    What is the Right Content for You
  •    Images Pt 1
  •    Images Pt 2
  •    Images Pt 3
  •    Images Pt 4
  •    Images Pt 5
  •    Video Pt 1
  •    Video Pt 2
  •    Video Pt 3
  •    Video Pt 4
  •    Live Videos and Engagement Pt 1
  •    Live Videos and Engagement Pt 2

Module 3: Social Media Marketing

  •    What are Analytics and How to Use Them
  •    Free Analytic Tools Available
  •    Paid Services to Consider Pt 1
  •    Paid Services to Consider Pt 2
  •    Finding the Right Hashtags
  •    What is Automation
  •    How to Best Use Automation
  •    Course Outro
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    Smooth delivery and easy access to LMS. Good to see that the LMS offers progress tracking. Would be great if badges were offered on completion of courses to share via Credly to future employers.

Your Training Instructor

Tyson Robertson

Tyson Robertson

Design and Media Professor and Freelancer

Tyson Robertson is a freelance photographer and designer with over 20 years of experience. He has a BFA from Parsons School of Design in Photography and an MFA from New York University. He lives and works in Central Florida where he teaches college courses in design and media and works on freelance projects for social media and marketing campaigns.

Social Media Marketing

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