Memorial Day Sale | 30% Off Sitewide
Join us in honoring our heroes this Memorial Day.  Take an extra 30% off sitewide on any order of $49 or more.
Just add any item to your shopping cart to see the discount!

Social Media Marketing

In this Social Media Marketing online training course, you will learn how to take advantage of social media platforms for marketing objectives. From creating a customer report and building an objective market profile to executing a competitive analysis and forming user personas, we will cover it all! Use cases are prime examples of the different ways that your newly acquired skills can be used in real-world scenarios.

$49.00

Buy This Course

$49.00

You can get access to this training and over 2,500 hours of on-demand content with our All Access Monthly Subscription.  Start today for 7 free days with no obligation.  You can cancel anytime.

7 Free Days / $0.00 due today / $39.00 monthly 

8  Training Hours
30 Videos
3  Topics
1 Practice Questions

Course Description

About our online marketing courses

This online course is about utilizing social media platforms for marketing purposes. The course covers details of how to begin a plan for a social media marketing strategy, including making a client brief, building a target market profile, and developing a competitive analysis as a marketer. In addition, the instructor will discuss the process of building user personas so that students can use them in marketing scenarios known as use cases.

Are you a social media expert or just starting out? This course offers the most sought-after and acknowledged digital marketing and soft skills around the world. You'll stay up to date on cutting edge digital strategies that will help your business grow.

Your Training Instructor

Tyson Robertson

Tyson Robertson

Design and Media Professor and Freelancer

Tyson Robertson is a freelance photographer and designer with over 20 years of experience. He has a BFA from Parsons School of Design in Photography and an MFA from New York University. He lives and works in Central Florida where he teaches college courses in design and media and works on freelance projects for social media and marketing campaigns.

Course Outline

Social Media Marketing Course Outline

Module 1: Social Media Marketing
  •    Course Intro
  •    How to Utilize Social Media
  •    Client Briefs
  •    Target Markets
  •    Personas Pt 1
  •    Personas Pt 2
  •    Personas Pt 3
  •    Competitive Analysis Pt 1
  •    Competitive Analysis Pt 2
  •    Competitive Analysis Pt 3
Module 2: Social Media Marketing
  •    What is the Right Content for You
  •    Images Pt 1
  •    Images Pt 2
  •    Images Pt 3
  •    Images Pt 4
  •    Images Pt 5
  •    Video Pt 1
  •    Video Pt 2
  •    Video Pt 3
  •    Video Pt 4
  •    Live Videos and Engagement Pt 1
  •    Live Videos and Engagement Pt 2
Module 3: Social Media Marketing
  •    What are Analytics and How to Use Them
  •    Free Analytic Tools Available
  •    Paid Services to Consider Pt 1
  •    Paid Services to Consider Pt 2
  •    Finding the Right Hashtags
  •    What is Automation
  •    How to Best Use Automation
  •    Course Outro
Social Media Marketing
Social Media Marketing

$49.00

In this Social Media Marketing online training course, you will learn how to take advantage of social media platforms for marketing objectives. From creating a customer report and building an objective market profile to executing a competitive analysis and forming user personas, we will cover it all! Use cases are prime examples of the different ways that your newly acquired skills can be used in real-world scenarios.

Additional Options to Access This Training
This training is also part of our extensive training library containing over 225 courses, 12,000+ videos and over 19,000 practice test questions.
Monthly All-Access Subscription
7 Days Free - $39.00 / month

A great option at an affordable monthly price.

Annual All-Access Subscription
$229 / year

A discounted price when paying for your All Access library on an annual basis.

Lifetime All-Access Library
$379 One time payment

Exceptional Value. Pay once, never have to buy IT training again.

Related Courses

$49.00

Learn to create amazing graphics, web pages, and videos with Adobe Spark training course. Master Adobe Spark tools and techniques. Enroll now!

This course is comprised of three different programs geared towards creating social media and web-based content, Adobe Spark Post, Adobe Spark Page, and Adobe Spark Video. The course is intended for people who are content creators for the internet and who need fast editing capabilities to create professional-looking media content.

$79.00

Learn how to market effectively with our Marketing, Google Analytics and Social Media Training Bundle. Get certified in digital marketing skills today!

Our ITU course bundle is comprised of 11 comprehensive courses that cover a wide range of platforms such as Facebook, Google Analytics and Marketing with Google. our Marketing, Google Analytics and Social Media Training Bundle – after taking these courses, participants will be well-versed in how to leverage the taught skills for marketing and sales objectives – ultimately positioning them to excel in their careers.

$49.00

Discover the top Marketing Tools and Tips to take your business to the next level. Learn from industry experts and achieve success today!

This Marketing Tools and Tips for Success online course is devoted to preparing students with the necessary knowledge and tools used in marketing, such as Bitly, Woobox, HootSuite, Storify and Social Media. It also provides tips on how they can be used effectively for success.

$49.00

Learn the ins and outs of social media with our Social Media course! Perfect for beginners or those looking to up their game on social media.

Our comprehensive 10-hour Social Media 101 online course offers students 145 videos, allowing them to be well-versed in several social media topics. This includes setting up Google accounts, navigating through Twitter and learning the significance of using Facebook for business purposes.