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Social Media Marketing

$99.00

SKU social-media-marketing-2020 Category
 

Course overview

 HOURS OF TRAINING
30 VIDEOS
3  SKILLS
1 PRACTICE QUESTIONS

This course is about utilizing social media platforms for marketing purposes. The course covers details of how to begin a plan for a marketing strategy, including making a client brief, building a target market profile, and developing a competitive analysis. In addition, the instructor will discuss the process of building user personas so that students can use them in marketing scenarios known as use cases.

Social Media Marketing 2020 Course Outline

Module 1: Social Media Marketing
  •    Course Intro
  •    How to Utilize Social Media
  •    Client Briefs
  •    Target Markets
  •    Personas Pt 1
  •    Personas Pt 2
  •    Personas Pt 3
  •    Competitive Analysis Pt 1
  •    Competitive Analysis Pt 2
  •    Competitive Analysis Pt 3
Module 2: Social Media Marketing
  •    What is the Right Content for You
  •    Images Pt 1
  •    Images Pt 2
  •    Images Pt 3
  •    Images Pt 4
  •    Images Pt 5
  •    Video Pt 1
  •    Video Pt 2
  •    Video Pt 3
  •    Video Pt 4
  •    Live Videos and Engagement Pt 1
  •    Live Videos and Engagement Pt 2
Module 3: Social Media Marketing
  •    What are Analytics and How to Use Them
  •    Free Analytic Tools Available
  •    Paid Services to Consider Pt 1
  •    Paid Services to Consider Pt 2
  •    Finding the Right Hashtags
  •    What is Automation
  •    How to Best Use Automation
  •    Course Outro
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