Social Media Marketing - ITU Online

Social Media Marketing

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In this Social Media Marketing online training course, you will learn how to take advantage of social media platforms for marketing objectives. From creating a customer report and building an objective market profile to executing a competitive analysis and forming user personas, we will cover it all! Use cases are prime examples of the different ways that your newly acquired skills can be used in real-world scenarios.

Included In This Course

Microsoft 70-488: Developing SharePoint Server Core Solutions
8 Hrs 30 Min
Videos
30 On-demand Videos
Closed Captions

Closed Captions

Course Topics
3  Topics
Question & Answers
1 Prep Questions
Certificate of Completion

Certificate of Completion

Course Description for Social Media Marketing Training

Our comprehensive Social Media Marketing training course is designed to empower you with the skills and knowledge needed to excel in the dynamic field of social media marketing. This course covers essential concepts, strategies, and tools to help you effectively utilize social media platforms for marketing purposes. From understanding your target audience to creating compelling content and analyzing campaign performance, this training provides a practical, hands-on approach to mastering social media marketing.

Throughout the course, you will learn how to craft targeted marketing campaigns, develop engaging content, and leverage analytics to measure success and optimize your strategies. By the end of this course, you will be well-equipped to boost brand awareness, drive engagement, and achieve your marketing goals using various social media channels. Whether you are a marketing professional looking to enhance your skills or a business owner aiming to improve your online presence, this course offers valuable insights and practical techniques for social media success.

What You Will Learn in Social Media Marketing Training

Enrolling in this Social Media Marketing training course will provide you with a thorough understanding of how to effectively market on social media platforms. You will gain practical skills and knowledge that can be immediately applied to your marketing efforts.

  • Understanding social media platforms and their unique audiences
  • Creating detailed client briefs and identifying target markets
  • Developing and using personas for targeted marketing
  • Conducting competitive analysis to refine your strategy
  • Crafting the right content for different platforms, including images and videos
  • Engaging audiences with live videos and interactive content
  • Utilizing free and paid analytics tools to measure performance
  • Finding and using the right hashtags to increase reach
  • Implementing automation to streamline your marketing efforts

Who This Social Media Marketing Training is For

This Social Media Marketing training course is ideal for a variety of individuals who want to enhance their marketing skills and effectively leverage social media platforms. Whether you are new to social media marketing or looking to advance your existing skills, this course is designed to meet your needs.

  • Marketing professionals aiming to expand their social media expertise
  • Business owners seeking to improve their online presence
  • Entrepreneurs wanting to build a brand through social media
  • Content creators and influencers looking to optimize their social media strategy
  • Students and professionals pursuing a career in digital marketing
  • Individuals interested in learning about social media analytics and automation

Possible Jobs You Can Get With Social Media Marketing Skills

Proficiency in social media marketing opens up numerous career opportunities across various industries. With these skills, you can pursue roles that require expertise in creating, managing, and analyzing social media campaigns.

  • Social Media Manager
  • Digital Marketing Specialist
  • Content Strategist
  • Brand Manager
  • Social Media Analyst
  • Community Manager
  • Influencer Marketing Manager

Average Industry Salaries for People with Social Media Marketing Skills

Professionals skilled in social media marketing are in high demand and can command competitive salaries. Below are average salary ranges for various roles that utilize social media marketing expertise.

  • Social Media Manager: $50,000 – $75,000 per year
  • Digital Marketing Specialist: $55,000 – $80,000 per year
  • Content Strategist: $60,000 – $85,000 per year
  • Brand Manager: $65,000 – $90,000 per year
  • Social Media Analyst: $45,000 – $70,000 per year
  • Community Manager: $40,000 – $65,000 per year
  • Influencer Marketing Manager: $50,000 – $80,000 per year

Get Started Today with Social Media Marketing Training

Take your social media marketing skills to the next level with our comprehensive training course. Enroll today and start learning how to create effective marketing strategies, develop engaging content, and utilize analytics to optimize your campaigns. This course provides you with the tools and knowledge needed to succeed in the ever-evolving field of social media marketing.

Sign up now to gain access to expert-led tutorials, practical exercises, and valuable resources that will help you master social media marketing. Start your journey towards becoming a social media marketing expert and take your career or business to new heights. Enroll today and get started on the path to success!

Frequently Asked Questions About Social Media Marketing

What will I learn in this Social Media Marketing online training course?

This training course will equip you with the skills to leverage social media platforms for your marketing objectives. You’ll learn everything from creating a customer report and building a market profile to executing a competitive analysis and forming user personas. Plus, you’ll get to see real-world use cases that illustrate how your new skills can be applied​.

What’s included in the online course?

The online course offers 8 hours of training, 30 on-demand videos, and covers 3 topics. It also includes closed captions and 1 prep question. Once you complete the course, you’ll receive a Certificate of Completion.

I’m new to social media marketing, is this course suitable for beginners?

Absolutely! Whether you’re a social media expert or just starting out, this course is designed to offer valuable digital marketing and soft skills that are recognized globally. You’ll stay up to date on cutting-edge digital strategies to help your business grow.

Can you give me a brief of the course outline?

Sure! The course is divided into multiple modules. Module 1 covers how to utilize social media, client briefs, target markets, and competitive analysis. Module 2 dives into finding the right content for you, creating engaging images and videos, and using live videos for engagement.

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Your Achievement

Upon completion of your training, you’ll receive a personalized certificate of completion to help validate to others your new skills.
Example Certificate

Social Media Marketing Course Content

Module 1: Social Media Marketing

  •    Course Intro
  •    How to Utilize Social Media
  •    Client Briefs
  •    Target Markets
  •    Personas Pt 1
  •    Personas Pt 2
  •    Personas Pt 3
  •    Competitive Analysis Pt 1
  •    Competitive Analysis Pt 2
  •    Competitive Analysis Pt 3

Module 2: Social Media Marketing

  •    What is the Right Content for You
  •    Images Pt 1
  •    Images Pt 2
  •    Images Pt 3
  •    Images Pt 4
  •    Images Pt 5
  •    Video Pt 1
  •    Video Pt 2
  •    Video Pt 3
  •    Video Pt 4
  •    Live Videos and Engagement Pt 1
  •    Live Videos and Engagement Pt 2

Module 3: Social Media Marketing

  •    What are Analytics and How to Use Them
  •    Free Analytic Tools Available
  •    Paid Services to Consider Pt 1
  •    Paid Services to Consider Pt 2
  •    Finding the Right Hashtags
  •    What is Automation
  •    How to Best Use Automation
  •    Course Outro
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    good

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  5. A

    Smooth delivery and easy access to LMS. Good to see that the LMS offers progress tracking. Would be great if badges were offered on completion of courses to share via Credly to future employers.

Your Training Instructor

Tyson Robertson

Tyson Robertson

Design and Media Professor and Freelancer

Tyson Robertson is a freelance photographer and designer with over 20 years of experience. He has a BFA from Parsons School of Design in Photography and an MFA from New York University. He lives and works in Central Florida where he teaches college courses in design and media and works on freelance projects for social media and marketing campaigns.

Social Media Marketing

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