Social Media & Digital Marketing 101 - ITU Online

Social Media & Digital Marketing 101

Students will master the art of generating ideas for online marketing through social media posts and lead capture methods with this Social Media & Digital Marketing 101 online course. Students are encouraged to look at their generated content from a diverse perspective and create reusable materials that can be applied across multiple platforms such as emails, blogging, videos and more! By delving deep into these strategies with us, you’ll soon have an arsenal of fresh strategies designed to grow your business exponentially.

Included In This Course

Social Media & Digital Marketing 101
5 Hrs 42 Min
43 On-demand Videos
Closed Captions

Closed Captions

Course Topics
6  Topics
Question & Answers
1 Prep Questions
Certificate of Completion

Certificate of Completion

Course Description

The Art of Online Marketing Mastery: Delve into the world of Social Media & Digital Marketing with our comprehensive 101 course. This program is designed to transform students into skilled marketers, capable of creating innovative online marketing strategies through social media and lead capture techniques. Our course emphasizes the importance of viewing content from diverse perspectives, enabling students to craft versatile and reusable materials suitable for various platforms like emails, blogs, and videos. Join us to acquire a dynamic set of marketing strategies that will exponentially grow your business presence online​​.

Course Benefits

Creative Strategies for Business Growth: Discover the power of creative marketing ideas and how they can revolutionize your business’s online presence. This course is tailored to assist business owners in mastering the online aspects of their ventures using social media, various online tools, and apps. You’ll learn how to create compelling advertising campaigns, engage in purposeful social media posting, and utilize efficient lead capture methods. Our curriculum is designed to help you create cohesive and reusable content, ensuring a seamless integration of your marketing efforts across different digital platforms​​.

Who Is The Course For?

Empowering Future Digital Marketers: This course is ideal for individuals looking to set up and optimize business pages on platforms like Facebook. Whether you’re a budding entrepreneur, a marketing professional, or someone eager to explore the realm of digital marketing, this course offers valuable insights. Learn to use Facebook groups for lead generation, create engaging live video content, and attract your ideal customers. Our step-by-step guidance ensures that you not only set up your pages effectively but also turn followers into loyal customers. Embark on this journey to become a proficient digital marketer, ready to navigate the ever-evolving landscape of social media and digital marketing​​.

Frequently Asked Questions About Social Media & Digital Marketing 101

What exactly is this Social Media & Digital Marketing 101 online course about?

This online IT training course is designed to help you master the art of generating marketing ideas for online platforms, particularly social media. You’ll learn how to capture leads, create reusable content across various platforms, and grow your business exponentially with these strategies​.

What topics will this online course cover?

The course is structured into six modules. You’ll explore online lead generation, how to use Facebook, LinkedIn, and YouTube for business, list building and email marketing, content creation with Canva and other apps, sales funnels, and a review of various social media apps and tools.

What will I learn about Facebook in this course?

In the Facebook, LinkedIn, and YouTube 101 module, you’ll learn how to create a business page on Facebook, market in Facebook groups, use Messenger bots, create videos using InShot, and much more. The idea is to maximize the potential of your page and attract your ideal customers.

How is the course delivered?

The course comprises 5 hours of training delivered through 43 on-demand videos. This means you can learn at your own pace, anytime, anywhere. Once you complete the course, you’ll also receive a Certificate of Completion​.

What’s the benefit of taking this online IT training course?

This course will equip you with creative marketing ideas that can be implemented through social media and various online tools. You’ll learn to create advertising campaigns, target audiences effectively, and even make different content platforms work together. By the end of the course, you should be able to attract customers, get them to follow you, and eventually do business with you.

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Your Achievement

Upon completion of your training, you’ll receive a personalized certificate of completion to help validate to others your new skills.
Example Certificate

Social Media & Digital Marketing 101 Course Content

Module 1 Online Lead Generation

  •    Intro to Social Media Digital Marketing
  •    Online Lead Generation prt1
  •    Online Lead Generation prt2
  •    Lead Examples
  •    Live Streaming Video for Leads
  •    Lead Generation
  •    Using Your Customers
  •    Be Ready

Module 2 Facebook, LinkedIn, and YouTube 101

  •    Create a Facebook Business Page
  •    Facebook Setup
  •    Marketing in Facebook Groups
  •    Messenger Bots
  •    More on Messenger
  •    Facebook Video using InShot
  •    Repurposing
  •    Setting Up LinkedIn Pro le
  •    Benefits of YouTube

Module 3 List Building & Email Marketing

  •    Email List prt1
  •    Email List prt2
  •    MailChimp prt1
  •    MailChimp prt2
  •    Email Content Ideas
  •    Email summary

Module 4 Creating Social Media Content and Marketing Materials with Canva and other Apps

  •    Canva Image Creation
  •    Making a video with your phone
  •    InShot video
  •    Purpose Video Marketing
  •    Transcribing Video
  •    Word Swag
  •    Ripl
  •    Instagram prt1
  •    Instagram prt2
  •    Instagram prt3

Module 5 Sales Funnels

  •    Click Funnel prt1
  •    Click Funnel prt2
  •    Funnel Building prt1
  •    Funnel Building prt2

Module 6 Apps & Tools Review

  •    Social Media apps
  •    Podcasting
  •    Customer Value Letter
  •    Tips and Tricks
  •    Fiverr
  •    Outro
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    Smooth delivery and easy access to LMS. Good to see that the LMS offers progress tracking. Would be great if badges were offered on completion of courses to share via Credly to future employers.

Social Media & Digital Marketing 101

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