Social Media & Digital Marketing 101


SKU digital-marketing Category

Course overview


The objective of the Social Media & Digital Marketing course is to help business owners with the online portion of their business through creative marketing ideas implemented through the power of social media, online tools, and apps.

In this course, students take a deep dive into how to generate ideas through online marketing with social media, live streaming, purposefully posting on social media, and lead capture methods. These ideas will then be looked at with the objective of creating reusable content for social media as well as other content platforms like emails, blogging, video and making them all work together.

What you will learn:

This course includes 6 hours of instruction and 43 videos. Students will learn how to set up business Facebook pages, use Facebook groups to generate leads and live video topics. The instructors will take a step by step look at setting up each part of the pages to its max and how to attract your ideal customer/client and get them to follow you and eventually do business with you.

Social Media & Digital Marketing 101 Course Outline

Module 1 Online Lead Generation
  •    Intro to Social Media Digital Marketing
  •    Online Lead Generation prt1
  •    Online Lead Generation prt2
  •    Lead Examples
  •    Live Streaming Video for Leads
  •    Lead Generation
  •    Using Your Customers
  •    Be Ready
Module 2 Facebook, LinkedIn, and YouTube 101
  •    Create a Facebook Business Page
  •    Facebook Setup
  •    Marketing in Facebook Groups
  •    Messenger Bots
  •    More on Messenger
  •    Facebook Video using InShot
  •    Repurposing
  •    Setting Up LinkedIn Pro le
  •    Benefits of YouTube
Module 3 List Building & Email Marketing
  •    Email List prt1
  •    Email List prt2
  •    MailChimp prt1
  •    MailChimp prt2
  •    Email Content Ideas
  •    Email summary
Module 4 Creating Social Media Content and Marketing Materials with Canva and other Apps
  •    Canva Image Creation
  •    Making a video with your phone
  •    InShot video
  •    Purpose Video Marketing
  •    Transcribing Video
  •    Word Swag
  •    Ripl
  •    Instagram prt1
  •    Instagram prt2
  •    Instagram prt3
Module 5 Sales Funnels
  •    Click Funnel prt1
  •    Click Funnel prt2
  •    Funnel Building prt1
  •    Funnel Building prt2
Module 6 Apps & Tools Review
  •    Social Media apps
  •    Podcasting
  •    Customer Value Letter
  •    Tips and Tricks
  •    Fiverr
  •    Outro
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