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Social Media & Digital Marketing 101
Students will master the art of generating ideas for online marketing through social media posts and lead capture methods with this Social Media & Digital Marketing 101 online course. Students are encouraged to look at their generated content from a diverse perspective and create reusable materials that can be applied across multiple platforms such as emails, blogging, videos and more! By delving deep into these strategies with us, you’ll soon have an arsenal of fresh strategies designed to grow your business exponentially.
Included In This Course
Included In This Course
5 Training Hours
43 On-demand Videos
Closed Captions
6 Topics
1 Prep Questions
Certificate of Completion
Course Description
Why take this Social Media & Digital Marketing 101 online course
The objective of the Social Media & Digital Marketing course is to help business owners with the online portion of their business through creative marketing ideas implemented through the power of social media, online tools, and apps to target audience for Social Media Advertising.
In this online course, students take a deep dive into how to generate advertising campaign ideas through online marketing with social media, live streaming, purposefully posting on social media, and lead capture methods. These ideas will then be looked at with the objective of creating reusable content for social media as well as other content platforms like emails, blogging, video content, and making them all work together.
What you will learn:
This course includes 6 hours of instruction and 43 videos. Students will learn how to set up business Facebook pages, use Facebook groups to generate leads and live video topics. The instructors will take a step by step look at setting up each part of the pages to its max and how to attract your ideal customer/client and get them to follow you and eventually do business with you.
Frequently Asked Questions About Social Media & Digital Marketing 101
What exactly is this Social Media & Digital Marketing 101 online course about?
This online IT training course is designed to help you master the art of generating marketing ideas for online platforms, particularly social media. You’ll learn how to capture leads, create reusable content across various platforms, and grow your business exponentially with these strategies​.
What topics will this online course cover?
The course is structured into six modules. You’ll explore online lead generation, how to use Facebook, LinkedIn, and YouTube for business, list building and email marketing, content creation with Canva and other apps, sales funnels, and a review of various social media apps and tools.
What will I learn about Facebook in this course?
In the Facebook, LinkedIn, and YouTube 101 module, you’ll learn how to create a business page on Facebook, market in Facebook groups, use Messenger bots, create videos using InShot, and much more. The idea is to maximize the potential of your page and attract your ideal customers.
How is the course delivered?
The course comprises 5 hours of training delivered through 43 on-demand videos. This means you can learn at your own pace, anytime, anywhere. Once you complete the course, you’ll also receive a Certificate of Completion​.
What’s the benefit of taking this online IT training course?
This course will equip you with creative marketing ideas that can be implemented through social media and various online tools. You’ll learn to create advertising campaigns, target audiences effectively, and even make different content platforms work together. By the end of the course, you should be able to attract customers, get them to follow you, and eventually do business with you.
Proudly DisplayYour Achievement
Upon completion of your training, you’ll receive a personalized certificate of completion to help validate to others your new skills.
Course Outline
Social Media & Digital Marketing 101 Course Content
Module 1 Online Lead Generation
Intro to Social Media Digital Marketing
Online Lead Generation prt1
Online Lead Generation prt2
Lead Examples
Live Streaming Video for Leads
Lead Generation
Using Your Customers
Be Ready
Module 2 Facebook, LinkedIn, and YouTube 101
Create a Facebook Business Page
Facebook Setup
Marketing in Facebook Groups
Messenger Bots
More on Messenger
Facebook Video using InShot
Repurposing
Setting Up LinkedIn Pro le
Benefits of YouTube
Module 3 List Building & Email Marketing
Email List prt1
Email List prt2
MailChimp prt1
MailChimp prt2
Email Content Ideas
Email summary
Module 4 Creating Social Media Content and Marketing Materials with Canva and other Apps
Canva Image Creation
Making a video with your phone
InShot video
Purpose Video Marketing
Transcribing Video
Word Swag
Ripl
Instagram prt1
Instagram prt2
Instagram prt3
Module 5 Sales Funnels
Click Funnel prt1
Click Funnel prt2
Funnel Building prt1
Funnel Building prt2
Module 6 Apps & Tools Review
Social Media apps
Podcasting
Customer Value Letter
Tips and Tricks
Fiverr
Outro
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Social Media & Digital Marketing 101
Social Media & Digital Marketing 101
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