Social Media & Digital Marketing 101 - ITU Online
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Social Media & Digital Marketing 101

Students will master the art of generating ideas for online marketing through social media posts and lead capture methods with this Social Media & Digital Marketing 101 online course. Students are encouraged to look at their generated content from a diverse perspective and create reusable materials that can be applied across multiple platforms such as emails, blogging, videos and more! By delving deep into these strategies with us, you’ll soon have an arsenal of fresh strategies designed to grow your business exponentially.

Included In This Course

Included In This Course

Total Hours
5  Training Hours
Social Media & Digital Marketing 101
43 On-demand Videos
Closed Caption

Closed Captions

Course Topics
6  Topics
Prep Questions
1 Prep Questions
Social Media & Digital Marketing 101

Certificate of Completion

Course Description

Why take this Social Media & Digital Marketing 101 online course

The objective of the Social Media & Digital Marketing course is to help business owners with the online portion of their business through creative marketing ideas implemented through the power of social media, online tools, and apps to target audience for Social Media Advertising.

In this online course, students take a deep dive into how to generate advertising campaign ideas through online marketing with social media, live streaming, purposefully posting on social media, and lead capture methods. These ideas will then be looked at with the objective of creating reusable content for social media as well as other content platforms like emails, blogging, video content, and making them all work together.

What you will learn:

This course includes 6 hours of instruction and 43 videos. Students will learn how to set up business Facebook pages, use Facebook groups to generate leads and live video topics. The instructors will take a step by step look at setting up each part of the pages to its max and how to attract your ideal customer/client and get them to follow you and eventually do business with you.

Frequently Asked Questions About Social Media & Digital Marketing 101

What exactly is this Social Media & Digital Marketing 101 online course about?

This online IT training course is designed to help you master the art of generating marketing ideas for online platforms, particularly social media. You’ll learn how to capture leads, create reusable content across various platforms, and grow your business exponentially with these strategies​.

What topics will this online course cover?

The course is structured into six modules. You’ll explore online lead generation, how to use Facebook, LinkedIn, and YouTube for business, list building and email marketing, content creation with Canva and other apps, sales funnels, and a review of various social media apps and tools.

What will I learn about Facebook in this course?

In the Facebook, LinkedIn, and YouTube 101 module, you’ll learn how to create a business page on Facebook, market in Facebook groups, use Messenger bots, create videos using InShot, and much more. The idea is to maximize the potential of your page and attract your ideal customers.

How is the course delivered?

The course comprises 5 hours of training delivered through 43 on-demand videos. This means you can learn at your own pace, anytime, anywhere. Once you complete the course, you’ll also receive a Certificate of Completion​.

What’s the benefit of taking this online IT training course?

This course will equip you with creative marketing ideas that can be implemented through social media and various online tools. You’ll learn to create advertising campaigns, target audiences effectively, and even make different content platforms work together. By the end of the course, you should be able to attract customers, get them to follow you, and eventually do business with you.

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Your Achievement

Upon completion of your training, you’ll receive a personalized certificate of completion to help validate to others your new skills.
Example Certificate

Course Outline

Social Media & Digital Marketing 101 Course Content

Module 1 Online Lead Generation

  •    Intro to Social Media Digital Marketing

  •    Online Lead Generation prt1

  •    Online Lead Generation prt2

  •    Lead Examples

  •    Live Streaming Video for Leads

  •    Lead Generation

  •    Using Your Customers

  •    Be Ready

Module 2 Facebook, LinkedIn, and YouTube 101

  •    Create a Facebook Business Page

  •    Facebook Setup

  •    Marketing in Facebook Groups

  •    Messenger Bots

  •    More on Messenger

  •    Facebook Video using InShot

  •    Repurposing

  •    Setting Up LinkedIn Pro le

  •    Benefits of YouTube

Module 3 List Building & Email Marketing

  •    Email List prt1

  •    Email List prt2

  •    MailChimp prt1

  •    MailChimp prt2

  •    Email Content Ideas

  •    Email summary

Module 4 Creating Social Media Content and Marketing Materials with Canva and other Apps

  •    Canva Image Creation

  •    Making a video with your phone

  •    InShot video

  •    Purpose Video Marketing

  •    Transcribing Video

  •    Word Swag

  •    Ripl

  •    Instagram prt1

  •    Instagram prt2

  •    Instagram prt3

Module 5 Sales Funnels

  •    Click Funnel prt1

  •    Click Funnel prt2

  •    Funnel Building prt1

  •    Funnel Building prt2

Module 6 Apps & Tools Review

  •    Social Media apps

  •    Podcasting

  •    Customer Value Letter

  •    Tips and Tricks

  •    Fiverr

  •    Outro

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  1. I have signed up for a lot of your courses so it will take me time to get through them all but I am so pleased with what I have already started with. THANK YOU!

  2. Great Assistance. Thank you

  3. The best website i have ever came across, this site provides a learning portal that has so much useful and educational content. I am also impressed with extra content provided for testing your knowledge on specific modules and topics. Another thing i appreciate about the website is that ITU provides very reasonable prices for the learning material offered. Very awesome site⭐⭐⭐⭐⭐.

Social Media & Digital Marketing 101



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Social Media & Digital Marketing 101

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