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Marketing, Google Analytics and Social Media Training Bundle


This course bundle contains 11 of the most desired and beneficial courses in the marketing and sales field. In today’s market, social media is the new word of mouth and for marketing and sales pros to be successful, it is crucial to know how to leverage these platforms.

This ITU course bundle includes 11 different courses ranging from Facebook, Google Analytics, Marketing with Google and many others. Once completed, students will have a firm understanding of how to use these platforms in a marketing and sales capacity as well as fully understand how to use these new skills to advance their career. Whether you are a beginner in this field or a seasoned professional, this ITU Bundle will take your skill-set to the next level. In today’s competitive market, it has never been more important to have credentials that will give you career advancement and prove to the market that you have mastered this sector of marketing and sales.

Included in this bundle are the following courses:

  • Basics of Marketing with Social Media
  • Marketing Tools and Tips for Success
  • Google Analytics
  • Facebook 101
  • Facebook 201
  • Starting Your Own YouTube Channel 101
  • Reddit
  • Pinterest
  • Twitter
  • LinkedIn
  • Tumblr

Course Outline

Module 1: Introduction to Google Analytics
  •  Intro Definitions-Part 1
  •  Intro Definitions-Part 2
  •  How Google Analytics Works
Module 2: Fundamentals of Google Analytics
  •  Build Analytics Infrastructure
  •  Setting Up Conversion Data
  •  Setting Up E-Commerce And Goal Tracking
  •  Cross Domain Tracking
  •  Input New Users
  •  Examine Data Points
Module 3: Basics of Google Anayltics
  •  Basic Features
  •  Dashboard
  •  Shortcuts
  •  Adding A Dashboard
  •  Sharing Reports
  •  Alerts
  •  Realtime Analytics
  •  Standard Reports
  •  Views
Module 4: Reports in Google Analytics
  •  Acquisitions Intro
  •  All Traffic Acquisitions
  •  Acquisitions Overview
  •  Acquisitions Channels
  •  All Referrals
  •  Campaign
  •  Keywords
  •  Social
  •  Webmaster Tools
Module 5: Behavioral Reports
  •  Behavioral Reports Intro
  •  Dimensions
  •  Content Drilldown
  •  Landing Pages
  •  Exit Pages
  •  Event Flow Report
  •  Working With Events
  •  Site Search Report-Part 1
  •  Site Search Report-Part 2
  •  Site Search Report-Part 3
  •  Site Search Report-Part 4
  •  Behavior Flow Report
  •  Site Speed
  •  Using Site Speed Search
  •  Page Timings
  •  Speed Suggestions
  •  User Timing Adsense
  •  Experiments
  •  Inpage Analytics
Module 6: Audience
  •  Audience Reports
  •  Location Report
  •  Language
  •  Behavior
  •  Frequency Recency
  •  Engagement Report
  •  Technology Reports
  •  Mobile Reporting
  •  Demographic Report
  •  Interests
  •  Visitor Flow Chart
Module 7: Conversions
  •  Intro To Module 7
  •  Funnel Visualization
  •  Goal Flow Report
  •  Reverse Goal Path
  •  Goal URLs
  •  E-commerce Reports
  •  Product Performance Reports
  •  Transactions Report
  •  Time To Purchase Report
  •  Multi-Channels Funnels Report
  •  Assisted Conversion Report
  •  Top Conversion Paths Report
  •  Time Log And Path Length Report
  •  Attribution Report And Model Comparison Tool
  •  Conclusion
Marketing, Google Analytics and Social Media Training Bundle

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