SKU: ICD-all-access-365 Category:

ICD package

$350.00

ICD All Access Library

Course Outline

Module 1.0 Introduction
  •  Social Media Introduction
  •  Creating A Google Account
  •  Setting Up Your Twitter Account
  •  Getting Your Twitter House In Order
  •  Why Facebook For Your Business
  •  Using Facebook As A Business
  •  Setting Up Your Business Page
  •  Setting Your Cover Photo
  •  Tying It All Together
  •  Tip-Adding Admins In Facebook
Module 2.0 Adjusting Your Facebook Settings
  •  Adjusting Your Settings-Part1
  •  Adjusting Your Settings-Part2
  •  Adjusting Your Settings-Part3
  •  Updating Your Page Info-Part1
  •  Updating Your Page Info-Part2
  •  Tips For Getting 25 Likes
  •  Using Facebook As Your Business Page
Module 3.0 Posting on Facebook
  •  What Kind Of Person Would Your Business Be
  •  How To Post To Facebook
  •  What To Post
  •  Sharing Posts
  •  Sharing Links
  •  Pinning And Highlighting With Posts
  •  Tips For GeneratingTraffic
  •  Getting Notifications And Staying In Clients News Feed
  •  Comment Moderation
  •  The Activity Log-Where Do Hidden Posts Go
  •  Scheduling Posts
Module 7.0 Twitter
  •  Limiting the Number Of Actions
  •  Setting Your Twitter Preferences
  •  Finish Setting Up Your Profile
  •  Twitter Widgets
  •  Who To Follow
  •  Connect
  •  Bringing Followers From Facebook
  •  Intro To Hashtags
  •  Examples Of Hashtags
  •  Monitoring Whats Going On
  •  Using Twitter For Social Listening
  •  Social Media Tips
  •  Hashtags Across Social Media
Module 8.0 Pinterest
  •  Overview Of Pinterest
  •  How Does Pinterest Relate To Your Business
  •  Industry Specific Sites
  •  The Uses of Pinterest
  •  Conclusion Of Pinterest
Module 9.0 Reddit
  •  Introduction To Reddit
  •  The Rules Of Reddit
Module 11.0 LinkedIn
  •  Introduction To LinkedIn
  •  Overview Of The Interface And Settings
  •  Open Link Settings
  •  LinkedIn Groups
  •  Adding And Removing Applications
  •  Basic Account Settings
  •  Updating Your Public Profile
  •  LinkedIn Connections Groups And Pages
  •  LinkedIn Channels And Today
  •  Advertising On LinkedIn
Module 12.0 Google+ and Youtube
  •  Introduction To Google Plus
  •  Overview Of The Interface
  •  Setting Up A Google Plus Page
  •  Linking Your Other Social Networks
  •  Linking Your Website To Your Google Plus Page
  •  Review Of Your Google Plus Dashboard
  •  Notification Settings For Google Plus
  •  Photo Settings In Google Plus
  •  Google Plus And YouTube
  •  YouTube Advanced Settings
  •  Interface For Uploaded Video
  •  Sharing Videos Across Your Social Network
  •  Updating Your About Section
  •  Quick Recap Of Everything Covered So Far
Module 14.0 Additional Tools
  •  Bitly
  •  Woobox-Part1
  •  Woobox-Part2
  •  Hoot Suite-Part1
  •  Hoot Suite-Part2
  •  Storify
  •  Social Media Rules And Tips
  •  Tweet deck-Boolean Search
  •  Social Media Conclusion
Module 4.0 Facebook Advertising
  •  Intro To Facebook Advertising
  •  Setup Advertising Account
  •  Types Of Advertising On Facebook
  •  Ad Testing
  •  Choosing Our Audience-Location
  •  Choosing Our Audience-Age And Gender
  •  Choosing Our Audience-Precise Interests
  •  Choosing Our Audience-Broad Categories
  •  Choosing Our Audience-Connections
  •  Choosing Our Audience-Advanced Targeting Options
  •  Choosing Our Audience-Campaign And Budget
  •  Other Types Of Ads-Part1
  •  Other Types Of Ads-Part2
  •  Ad Campaign Manager-Part1
  •  Ad Campaign Manager-Part2
  •  Outside URLs
  •  Building Ad Text
  •  News Feed Format And Creating Your Audience
  •  Campaign Pricing And Schedule
  •  Ad Campaign Tracker
Module 5.0 Facebook Insights
  •  Facebook Insights-Overview Intro
  •  Analyzing Page Posts
  •  Engaged Users
  •  Talking About This
  •  Virality
  •  Likes
  •  Reach
  •  Reach And Frequency
  •  Page Visits
  •  Talking About This
  •  Conclusion
Module 6.0 Facebook Analytics
  •  6.0 New Facebook Analytics Overview
  •  6.1 Page Likes
  •  6.2 Post Reach
  •  6.3 Page Visits
  •  6.4 Posts
  •  6.5 People
  •  New Facebook Analytics Overview
  •  Page Likes
  •  Post Reach
  •  Page Visits
  •  Posts
  •  People
Module 10.0 Tumblr
  •  Tumblr Introduction
  •  Setting Up A Tumblr
  •  Dashboard
  •  Posting To Tumblr
  •  Testing Your Post
  •  URL Post
  •  Chat Post
  •  Audio On Tumblr
  •  Video On Tumblr
  •  Tumblr Conclusion
Module 13.0 Best Practices
  •  Determine Your Goals
  •  Create Your Persona Or Voice
  •  Decide On Your Platforms
  •  Establishing A Social Media Manager
  •  Coordinate With Customer Service
  •  Create A Predetermined Crisis Management Plan
  •  Stick To The Script
  •  Building Relationships With The Media
  •  Find Your Evangelist
  •  Stay Informed-Part1
  •  Stay Informed-Part2
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